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How to create a Logo

Updated on May 19, 2016

You can consider a business such as CocaCola or Nike, one look at their logo is enough to know which brand it represents.This shows that the logo can help to improve your brand identity and offer that professional look that most established brands have.

If your business is still young, it can be difficult for you to afford the millions of dollars that are necessary to create the logo. However, you can choose to do your own logo. Before you can start learning or sketching the logo design, you should start by articulating the kind of messages that you would like to send out. You can try to write a mission statement and one-sentence image that will help to focus your efforts. Ensure that you remain true to the statement as you create the logo.

Other measures that you will need to take to create a good logo include:

  • Check other industry logo. Consider whether your competitors are using conservative or flashy graphics and what types they are using. How would you like your logo to be different from those of other industry players?

  • Consider the message. What is it that you want to communicate to your customers? How do you want your message to be unique as compared to that of your competition? It is also important to understand your target audience. Consider all these elements before settling on a particular design.

  • Make it functional and clear. You will need a logo that works, can be easily reproduced, is scalable, distinctive and memorable.


Consider colors

It is important to explore the various color options. A logo that has 5 colors may look gorgeous but it can be quite difficult to produce on your stationary. It will also not work well in mediums that only allow one or two colors. This is on top of the fact that you are likely to pay a very high price. Therefore, you should work with not more than 3 colors unless you find it to be absolutely necessary.

There are various media on which the logo can appear. These include advertising, signage, delivery vehicles, stationery and packaging. You will need to bear in mind that there are production limitations in some of these media. You should ensure that you begin by carrying out a color study. Check the logo in one, 2 or 3-color versions.

However, it is important to ensure that your logo is created in the right way. Avoid logos that are too complex and avoid using more than two fonts in each logo. Avoid using extra effects and don’t use some vector images to create the logo.

Remember that your logo will appear in everything from your website, stationery, business card and the publicity materials. This means that when you have a well designed logo; it will contribute to the success of your business.


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