ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel
  • »
  • Arts and Design»
  • Graphic Art & Design

Infographics-Design

Updated on August 9, 2016
Source

Investing In Infographic Design

If are not using visual content in your blog - then you really should be! 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. Humans like to look at colour and visuals and often colour preferences can be a powerful influence on our consumer decisions.

When designing an infographic, it is important to take time, carefully crafting content which will attract your consumers. Whether you are investing in visual content or creating homemade visuals for you blog, find out everything you need to know about infographic design below.

Creating Visual Content

Infographics are visual representations of information otherwise known as “data viz”. Infographics look great online and in the simplest terms they are not too different from charts and graphs that Microsoft programs like Excel have been creating for years.

Of course a professionally designed infographics is a lot more creative and eye-catching than a basic pie chart, as they should tell your users a story. Just like every good story they should have a start, middle and end. Infographic designer, Create An Infographic believes that:

“Infographics and charts are growing in popularity as they enable the summary of complex data into a compact and engaging design that holds the attention of your audience.”

Once you have captured your audience is it important that you do not smother them with Information. Information overload can be distracting so try to break your points in to six sections, continuing to separate them into bullet point or charts.

Tips for Creating Infographics

  • The number one rule of infographic design is that the title of any infographic should be eye-catching and interesting enough to grab the reader’s attention. Choose a font that will fit the theme or topic, making sure it does not distract the user from the point of the graphic.
  • It is fairly easy to find software which will allow you to create your own infographics. However, making them look professional whilst diversifying your business can be tricky. As the majority of infographics are made for online, consider what colours stand out on screen.
  • Think about what kind of colours complement your websites background or your company’s colour scheme. Things to avoid could be harsh, neon colours that can be offensive to users eyes, these colours could deter users from reading the information you really want to give to them and may cause them to scroll away from the infographic.
  • If you are sharing your infographic on social media then think about the white back ground it will be displayed on and try to use a contrasting colour that will make sure your information sticks out,
  • Do not over load your infographic with colour and try to stick to three colours that work really well together. Get the balance just right adding shades and tints of the colours you’re working with.

Learning how to design a good infographic is a must if you are going to be using them often on social media and avoiding this trend could mean that you may lose custom in the future. If you have a keen eye for design, then you are probably more than capable of creating something special on a design website like Canva, however hiring a profession infographic designer may give your business the edge.

The Future of Visual Marketing

Design trends may come and go, however, it is appearing that infographics are here to stay. Content creators and brands such as USA Today, The New York Times and Google are all designing infographics to get through to their consumers.

Infographics are proven to work as visual content because humans are attracted to their easy to read design which means there is less work for them. Visuals gain our attention and allow users to retain information easier and this is the reason why Infographics have such an effect on consumers.

If your infographics are both visually appealing packed with easy to follow information we are sure your users will love that you are creating cool content for them to share and enjoy!

Comments

    0 of 8192 characters used
    Post Comment

    No comments yet.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: "https://hubpages.com/privacy-policy#gdpr"

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)