ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Packaging Design

Updated on February 13, 2015
My image copyright
My image copyright

Packaging

What is packaging, a vessel/container to put a product in?
For the most part, packaging is about enclosing and/or protecting products for sale or use. If we want to sell a product, one very important part is the design of the packaging. Why is it important? The design of the packaging is important because it needs to inform the consumer and sell the product.

Packaging has become such an integral part of consumerism that the boundaries of designing packaging are becoming endless. The shape, the size and material used are only limited by the designer’s imagination. In a lot of cases, there are limitations with our clients. They will often choose a bag size or label size or sealing type because it’s cost-effective. As time goes by, more innovative packaging becomes available.

How Important Is Package Design?

So what does the future hold for packaging? According to ARIEL SCHWARTZ from http://www.fastcoexist.com “In the future, you will eat your food packaging and it will be delicious”. Now that’s something to get very excited about. Not only will the consumer save by not spending money on packaging that will ultimately be tossed out, but it will be something they can enjoy as much as the product itself. Since the product won’t be tossed out and will be consumed, it will solve one of the most prominent problems of the 21st century which is waste and landfill. But will this type of packaging become a hygiene issue for the consumer? “There have been edible materials in Japan for years – I remember eating one in about 1990. The reason it’s not widespread, is because as soon as a shopkeeper touches the material, it’s contaminated and can’t be eaten – hence the use of outer packaging.” said Brad Stock, Director of Brisbane-based packaging designers Creative Passion.

Trends in Packaging

Alan Blake, executive director, PAC NEXT says that “people will actually start appreciating the inherent value of packaging and the pivotal role it plays in promoting, protecting and preserving products.” This would be very exciting news for packaging designers, to know that the future for the packaging industry will not only have a very lengthy lifespan but also a strong one. This statement is backed up by Oliver Campbell, director of procurement, packaging, Dell, who says that “The rapid rate of innovation within packaging will continue and will strengthen. Packaging will be one of the best industries in which to build a career. It's a great place to be!”

Fantastic Forms

Innovation is something companies are going to need to think big about if they want to keep up with the future trends in packaging. Innovations such as Fantastic Forms; this is all about the packaging taking on exciting new and unique forms. These unique shapes will make products stand out from their competition on the shelf, meet the consumer’s needs and help solve problems.

Source
Source
Source

Environmentally friendly

Another large trend will be environmentally friendly packaging. As stated earlier, one possibility is to eat the packaging. Other options include products that could be recycled. Packaging that will be non-toxic to the environment. Manufacturing of the packaging to achieve sustainability, such as transportation, water and energy use and simply reducing material required are some ways is one way to achieve overall sustainability.

Source

Convenience

Convenience has been and still will be a large influence on packaging. The ability for a consumer to find the product they are looking for quickly is more important than ever. The time conscious 21st century consumer has an abundance of distractions, therefore a product they can select within seconds is very important.

Affordability

“Not all manufacturers can afford marketing campaigns including \ TV, radio and print” said Brad Stock, Director of Brisbane-based packaging designers Creative Passion. “Many of our customers rely on the packaging to help attract and convince consumers that their products are more worthy than their competitors.”

Affordability like convenience is an important element. To be able to design cost effective packaging will influence the overall price of the product and will be a large deciding factor for the consumer on whether they will buy the product or not.

QR codes

QR codes are becoming popular due to the digital age. The most fantastic feature about QR codes is the ability for the consumer to have instant access to product information. They are relatively cheap to create and don’t intrude on packaging designs. The QR code could be instrumentally a packaging feature in itself. It has the ability to provide more information/marketing that wasn’t possible to do on the product’s packaging. “I personally love QR codes. I don’t think any major brands have included QR scanners as part of their operating systems, so people have to download an App. The global uptake of QR codes is currently restricted by phone manufacturers.” said Brad Stock, Director of Brisbane-based packaging designers Creative Passion.

Source

Minimalism

Minimalism maybe an aesthetic design appreciated by Gen Y consumers, but it also stands for sustainability. It’s all about reducing the amount of packaging on the product. Minimalism is a trend which is unlikely to go away.

Handmade aesthetic

The handmade aesthetic is being seen everywhere, not only in packaging. The reason this appeals so much to the consumer is because it gives them the sense of having bought a one-off handmade item. It also lends itself to being from a time that was much simpler than today, this is something most consumers crave and miss. But this is only likely to appeal in certain industries.

Source

Current innovations include plastics which include compounds which increase the longevity of vitamin bottles. Hopefully this kind of technology will extend into other packaging.

Other possible trends could include single servings; products that could be consumed on the go without the use for utensils. Radio-frequency identification chips in food products to determine the use by date of food preventing less waste.

Source

Packaging Designer Skills

To be able to design wonderful packaging on trend, the designer will need to have at least a degree in graphic design. Studying marketing, sustainability and commerce will be a large benefit also.

Software applications used in packaging design are usually Adobe Photoshop, Illustrator and InDesign. Learning to use most or all of these would be a must. Some companies ask that applicants know how to use other applications such as CAD, Entourage, SAP, Palletisation and Traffic software. Artistic and creative skills are necessary if you want to do well in designing packaging. The ability to produce hand-drawn sketches and to be competent in photography is also must. Working well under tight deadlines is essential for all designers – including packaging designers. Strong interpersonal skills are also important as packaging designers work with accountants and business professionals to ensure they create cost-effective packaging that will meet the consumer’s demands. Packaging designers also work with copywriters, marketing experts and other designers to meet branding requirements.The ability to combine typography, graphics and other design elements is a large part of designing packaging.

Source

Education

So how does someone get these skills to become a packaging designer? First step would be completing a diploma in graphic design. This could be achieved by attending a university or a design school. Adobe Photoshop, Illustrator and InDesign would be learnt there as too the ability to combine typography, graphics and other design elements. Other applications such as Microsoft Word, Excel, Entourage, SAP, Palletisation and Traffic software could be taken as a small course or learnt from an online tutorial. Another option would be to learn during your first job placement.

Day in the Life: Graphic Designer

Although the word ‘packaging’ maybe a dirty word to some consumers these days, the future looks bright for packaging designers. The exciting prospect of finding new solutions for reducing the amount of packaging and changing the design with complete new concepts has become fully embraced by designers. This has made the packaging industry stronger and will continue for many years to come.

References;

References;
http://www.fastcoexist.com/1679388/in-the-future-you-will-eat-your-food-packaging-and-it-will-bedelicious
http://www.packagingdigest.com/packaging-design/seeing-future
http://futuristablog.com/five-promising-trends-future-food-packaging/
http://www.designfederation.net/reviews-editorials/packaging-design-future-hold/
http://www.seek.com.au/
http://education-portal.com/

Comments

    0 of 8192 characters used
    Post Comment

    No comments yet.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: "https://hubpages.com/privacy-policy#gdpr"

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)