ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Milton Glaser: The Graphic Designer That Revolutionized America

Updated on April 15, 2018
Tellmylegacy profile image

Daniela is a current student who aspires to make a change with her words by writing about the world around her and everything in between.

The Story of One of The Greatest Graphic Designers of The United States

Milton Glaser is one of the most influential Graphic Designers of the United States, partly due to his revolutionary work, but also because of his unique style. Born in June 26, 1929, in New York City, his life always revolved around art. Glaser was educated in Graphic Design in the Academy of Fine Arts, in Bologna, Italy, where his studies were covered by a fulbright scholarship. His contribution to the world began in 1954, when he co-founded Push Pin Studios. Push Pin Studios became a reference point for graphic design, and was said to have “redefined and expanded the imprimatur of the designer, illustrator, and visual culture at large.” This, however, was not his only project. Glaser also began a publication design firm, WBMG, in New York City in 1983, which has created more the 50 magazines all around the globe. Glaser himself has designed and produced over 300 posters, where most of this work is displayed in the Cooper Hewitt National Design Museum. Glaser later established the Milton Glaser Inc. in 1974, which still continues to produce a wide range of work. In 2009, Glaser was the proud winner of the National Medal of Arts, awarded by President Barack Obama and Mrs. Obama at the White House. Glaser became the first graphic designer to ever receive this award.

Throughout his lifetime, Milton Glaser has created many pieces that have become very well known in the world of art. One of the most iconic work by Glaser would be his I Heart New York logo, which was created to shift New York City’s reputation from dangerous to a tourist attraction. Glaser came up with this design in the backseat of a taxi cab, and was inspired by Robert Indiana’s LOVE design. The logo is basically the capital “I” next to a red heart, which are stacked on top of NY. The logo became a pop culture icon and has been used internationally. After the terrorist attacks of 9/11, the logo was modified to now say, “I Love NY More Than Ever.” Since then, the logo became a symbol of unity.

Even though Milton Glaser created the popular I Heart New York logo, one of his first works was a poster of Bob Dylan’s “Greatest Hits” LP. Glaser designed the profile of Bob Dylan with curled hair, with “Dylan” printed in the end of said poster. The work expresses a contrast between black and white, with the emphasis of various colors in between the two hues. This poster represents most of Glaser’s preferred art styles, such as the usage of vivid colors and shapes. This psychedelic work certainly inspired many of his future pieces, seeing as how many of his elements were demonstrated in his work.

Another of the most famous work by Milton Glaser is the Brooklyn Brewery logo. The logo only uses green and yellow, with black and white highlights. Glaser created this design in 1984, and he has stated that his main motivation was not merely the financial gain. Instead, he expresses that he’s proud of the success of the company he helped found. Again, this logo is another example of the unique style and color scheme that Glaser decides to use in every of his creations. Glaser has also created a unique poster for the awareness of AIDS, a deadly disease that affects more than 200,000 Americans. The poster itself states, “AIDS. A worldwide effort will stop it.” The letters are located near the top of the poster, while the rest of the design follows below. The work includes two red hearts that are connected through a blue skull. This simple logo has a symbolic meaning, since the skull represents the deadliness of the disease, while the hearts represent the good that still remains. The simple, yet carefully thought out, logo demonstrates the basic style of Glaser- a style that communicates a lot from a very simple design.

Milton Glaser, now 88 years old, has revolutionized the world of art, specifically graphic design, through all of his contributions towards our communities. Personally, Glaser has become a figure that I deeply admire, and his work continues to inspire me to strive further in my goals. After researching more about his career accomplishments, many aspiring artists, such as myself, can learn that simple things have the potential to become legendary symbols; the only thing that stands in the way is ourselves. And Milton Glaser helped us learn that.

Are you a fan of Glaser's work?

See results

© 2018 Daniela E

Comments

    0 of 8192 characters used
    Post Comment

    • Tellmylegacy profile imageAUTHOR

      Daniela E 

      3 months ago from Texas, USA

      hello!

    • profile image

      vijayramaazad 

      4 months ago

      hi friends

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)