Product Photography: How to Tips for Cropping Photos
One of the most important aspects of product photography is cropping. In order for people to focus on the object at hand, there can't be any distractions in the background of the photo. While it is best to eliminate as many distractions as possible before taking pictures, there is almost always still room for cropping.
Like all of my photography articles, I did not write this article to encourage you to buy a brand new camera and/or expensive photo software. I took all of the photos in this hub with a . I did all of my cropping and editing work with Canon PowerShot SD1200ISPicasa. Work with what you have and upgrade your resources and equipment as you can.
If you have not already read my Tips for Taking Stunning Jewelry and Other Small Item Product Photos article, I highly recommend that you do so before reading this article. I will do very little recapping from that article and will assume that you already following many of those tips before you take on these new cropping techniques.
Cropping is important for product photography, regardless of your photography experience. However, the basic tips that I provide in that article will make a world of difference for your cropping. For example, if you have your point and shoot camera set on auto with the flash on, cropping will not drastically improve your photos. Whereas if you have your camera settings adjusted properly, a few cropping adjustments will take your photos up a notch from good to great.
The following examples will give you a strong basis for taking on the technique of cropping with your own products.
There is too much space around your item.
Empty space around an object doesn't distract from it the way unnecessary items do. However, it can still distract from the overall quality and focus of the photo. If you sell items on sites such as Etsy or eBay, the first thing that potential buyers will see is little thumbnails of your photos in the search results. These thumbnails must be enticing enough to make them click. Preview your thumbnail photos before listing items online to make sure that they look the way that you want.
As you don't have to focus on cropping out any unnecessary items, you have lots of room to work with to make a great crop before you do light adjustments and any other tweaking.
If you're photographing an item that can be worn, consider photographing it on a model or mannequin.
When you are selling items online or through catalogs, people cannot try items on the way that they can in person. Thus when you are selling items that can be worn, it's really important that you include at least one photo that shows how the item hangs when someone is wearing it. You can use live models and/or mannequins. Personally I think that hand mannequins are creepy so I use my own hands/wrists for modeling bracelets and use a necklace display for my necklaces and pendants.
When I model or use mannequins in my light box, I often have one or both light box side walls in my photos. If you are not using a light box, you may still end up unnecessary space or distracting items or backgrounds around your models or mannequins. This is not a problem because you can simply crop them out later. As you don't have a lot of flexibility with these crops, make sure that your final photos are squares or well proportioned rectangles that are not too wide or narrow.
I primarily use my jewelry boxes as props for my wide cuffs, especially those with embellishments. The embellishments can cause the pieces to drape weirdly in some of my standard poses so this is a nice alternative. The jewelry box provides a neutral backdrop while still giving the cuffs the angle that they need.
The possibilities for props are endless. Make sure that the props do not distract from the products. Consider props that fit with your style, such as an old book or vintage plate for a pair of vintage inspired earrings.
As props can very widely, I don't have one set piece of advice for this cropping technique. In the first photo above, I wanted to crop out the tiny white corner. The second photo just needed a little crop to get rid of the excess background. However you decide to crop your photos to accurately portray the prop and item, again make sure that the final photos are squares or well proportioned rectangles.
Earrings: How do you display and photograph them hanging?
When I started making earrings and pendants, I had a whole new learning curve for my product photography. I needed props for hanging them and a way to display my earring cards in my photos. Eventually I settled on the small clear juice glass for propping the earring cards and hanging the earrings because it is an appropriate size for most of my work and is neutral.
Even if you don't want to model your one of a kind earrings on a live model, as a buyer doesn't want to purchase earrings that have been worn, it is still important to figure out a method for showing how your earrings hang.
My backdrop, which is only 8.5 x 11", is large enough that it isn't problematic to crop the white around it out of my photos. I recommend using a backdrop at least this large, if not larger. Don't be afraid to play around with lots of angles, props, and light adjustments when you have a new skill set like this. It took me a couple months to get my technique down for earrings.
Sometimes there is something obvious that you want to crop out of your photo.
The thing that I crop out of my photos the most often is my own hand. Sometimes I want to photograph an item so that it hangs a certain way and can't achieve this with just a prop. Thus I end up holding the item myself. As you probably know by now, this isn't a problem as I can crop my hand out later.
Unless an extra object has a specific purpose for the photo, such as a model or prop to achieve a certain pose, you don't need it in the final photo. Find a way to crop it out as naturally as possible.
Smick Product Photography Tutorial
Digital Photography 1 on 1: Episode 34: Easy Product Photography
Product Photography Books
Additional Product Photography Resources
- Tips for Taking Stunning Jewelry and Other Small Item Product Photos
This article is about how to take stunning jewelry and other small item product photos. I include tips about equipment, camera settings, lighting, editing, backgrounds, tips for Etsy, and more.
- Backgrounds and Props for Product Photography
This article is an offshoot of my product photography article that focuses on backgrounds and props for product photography. I include over 20 different aspects to consider with photo examples for each.
- Etsy Listings: Tips for Photos
Do you sell handmade products on Etsy? Check out tips for listing photos including poses, angles, backgrounds, size comparison, macro, and more.
- Packshot Photography - product photography at its best
Packshot photography is a style in photography which is solely aimed at product, commercial photography.