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The Benefits Of A ‘Sticky’ Website (And 6 Ways To Make Your Site Stickier)

Updated on June 20, 2013

Having a ‘sticky’ website is important.

Why?

Because the longer your visitors spend on your website, the more likely they are to buy from you, recommend you to their friends and become a lasting and loyal customer, that’s why.

Social sharing has become the new ‘word-of-mouth’ and there’s nothing people like more than to be able to claim they were the first to discover such and such a brand and spread the word around their circle of friends. It’s the kind of recommendation that wins them kudos and the brand in question more sales!

So how can you make your website an enticing, fun and rewarding place to hang out?

6 Ways To Make Your Website Stickier:

1. Make Your Site Attractive To Visitors

What’s to say a website can’t be professional and fun too? Creating a website which is easy on the eye and effortless to navigate should be your number one priority. If web design isn’t your thing, then an online marketing consultant will be delighted to assist you.

2. Integrate ‘Share’ Buttons

People love to share their discoveries on social media and particularly via social media’s latest darling – Pinterest, so make sure sharing is simple.

3. What You Do Should Be Obvious

We’ve all happened upon sites where it’s not apparently obvious what is on offer. Visitors shouldn’t have to search for basic information about what your business does. Rich content should jump out at them as soon as they arrive at one of your web pages, whether that’s the ‘Home’ page or elsewhere on your site.

4. Focus On Problem Solving

Your visitors have come with a single purpose in mind and they are expecting you to fulfil their expectations. It may be to lose weight, to find out how to make cupcakes, or to find the perfect location for their wedding – whatever it is – you need to offer a solution and signpost the way via a strong ‘call to action.’

5. Establish Trust

What can you offer your visitors that will inspire them to trust you immediately? A free ebook on losing weight with acai berries, themed cupcakes for a kids’ party, or Europe’s 10 most romantic honeymoon destinations. The key thing here is not to tell it all at once, but to provide a taster of what they’ll get if they buy from you.

6. Provide A Discussion Platform

Introducing a forum or discussion board where visitors can leave comments and start conversations can be a great way to build a loyal community around your brand. Most people love to share their opinions with like-minded folk and belonging to these online communities can easily become addictive. So much so, that your fans may just have to visit your website several times a day – which can only be good for business!

Want to create a ‘sticky’ website for your business? Contact your an internet marketing consultant now for some awesome insights into how sticky design can work for you.

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    • Ceres Schwarz profile image

      Ceres Schwarz 4 years ago

      These are all good tips to make visitors to websites stay for a while and explore the site. It is important to have sticky websites so visitors to sites will keep coming back. It would mean more success for the site owner.

    • ComfortB profile image

      Comfort Babatola 4 years ago from Bonaire, GA, USA

      Great points and tips for getting those visitors stuck on ones site. I'll keep this in mind as I have an affiliate marketing site and I've been looking for ways to keep my unique visitors coming back.

      Thanks. Voted up, useful and shared. :)