ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

The Showcasing of New Talent in Jewelry Design

Updated on June 30, 2012

In our modern, fast-paced but slow economic times, there is more and more emphasis on starting home-based businesses. Many creative and motivated people are choosing jewelry design as their product of choice when it comes to making a living. Moving custom jewelry from the fringes to the spotlight is the focus of this article.

Designing custom jewelry can be profitable when a designer has a family member or friend that specifically wants a piece created for a special occasion. If the finished product suits the customer, word of mouth is the best sales technique around! That satisfied family member or friend can then go to the local jeweler, show them the item that was created “just for them” and motivate the jeweler to consider having some of the designer’s pieces in his window.

Another way for the designer to get his pieces center stage is by keeping in touch with the retailer on a consistent basis. It helps cement the working relationship between the two which then creates a more profitable environment for both of them. A second option is for the designer to offer the jeweler exclusivity. It builds a stronger bond in the business dealings of each person. Negotiating the price is another way to create a mutual agreement between both parties.

The most prudent idea would be to draw up a contract that would be agreeable to each party. If the designer is new to the business, a possible scenario to encourage the jeweler to sell his pieces would be to offer a temporary addendum to the contract. For example, the designer could say that if only ten percent of the items are sold after a month, he would offer five percent more of each item sold after that first month if the retailer agrees to keep them in the store.

It would allow the retail staff to feel more comfortable in selling the pieces if the designer had a story as to why he makes a certain design or maybe that a specific design was sold to someone well-known, for example. A story pertaining to what inspired his design would be another good selling point. The designer can also note the fact that there is more attention to detail since the pieces are not mass manufactured and any after sales support that is offered is also going to make that piece even more special as more care is taken in the creation of the design.

Last but not least, it would be prudent to find a way to get some PR going, to allow for the word to get out to the public about the designs and the customizing that can be done on them. Advertising in the local newspaper is a way to promote the business. Getting more training on special designs is another. A direct mail list rental would be another way to get more recognition.

These are options to consider. The choice is up to the retailer and the designer as to what would mutually benefit both of them.


    0 of 8192 characters used
    Post Comment

    • profile image

      Lene Lynn 

      7 years ago

      chs, thank you! This was my first article that was outside my normal realm of articles on self-awareness and positive attitude...I appreciate your comments...:) Thanks for reading!

    • chspublish profile image


      7 years ago from Ireland

      Sounds like very good advice for a creative enterprise. Especially encouraging in today's world of finanically challenging difficulties.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)