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Tips on Selling Handmade Cards Online

Updated on July 12, 2011

Selling Handmade Cards Online

Selling handmade cards online isn't easy, but neither is it impossible. Handmade cards are a craft, and a craft that is nowhere near as easy as it first looks ~ at least not if you're making top quality cards.

To sell handmade cards successfully there are 2 main things you need to understand:

  1. Your marketplace and target audience
  2. Your Competition

If you don't know who your target market is how are you going to find them?

Once you've identified your target market you then need to market your cards specifically to them ~ and this applies as much to you if you want to sell handmade cards online or if you want to sell handmade cards at a craft fair.

Where to Sell Handmade Cards Online

 When looking at the options of where to sell your handmade cards online you'll find that there are only 2 real options:

  1. To sell them through your own website
  2. To sell them though a 3rd party website.

Both methods have advantages and disadvantages.

If you are selling cards through your own website you don't have to worry about customers getting distracted by other peoples stock as everything on the website is yours. The main difficulty in selling through your own website though is getting customers to it in the first place.

Selling through a 3rd party such as eBay, Etsy, Misi etc has the advantage that you are selling through a ready made site i.e. you don't need to worry about hosting costs etc and things like payment are normally made very easy. The disadvantage is that competition can be very strong and getting yourself found can still be a challenge.

Selling Online

How to make money selling online, be it handmade cards or any other product is a common question, and regardless of whether sales are offline or online ~  the answer is the same.

  1. Give people what they want and target that market
  2. Be better that your competition

I've talked about targeting a market a couple of times in this article ~ and it really is the first part of your route to success.

One reason a lot of card makers don't find the success they want is that their cards, although very well made, are the same or similar to many others, and with supermarkets doing more handmade styles these days there is nothing to set those cards apart from the rest - the only possibility is high volume sales and low prices - but with handmade products doing that devalues you, your time and the product.

A good place to start when beginning to sell cards online is to aim to be a big fish in a small pond ~ which means specializing. Rather than make cards for all occasion specialise in a particular area and then target that area online.

For example marketing yourself as making 'handmade birthday cards' will only see you end up as a very little fish in a very big pond as if you type that phrase into google (which lets face it is what people searching for things online do). If you want to be found online there is no point tagging your product as a 'handmade' as there are over half a million websites selling them.

However go for a smaller market such as 'personalised handmade birthday cards' or even better 'personalized handmade 21st cards' and there is much less competition. Yes there are fewer people looking for them but those that are know what they want, which also means they will be willing to pay a proper amount for the card, which is another big consideration.

If you don't know how to research your online market to find what terms people are looking for and what the competition is then you need to learn. There are some great free tools out there to help you do this such as the Google Keyword tool. If you're not familiar with it you can get a Google Keyword Tool overview here.

Selling handmade cards online takes time

 It takes time to build up a presence online and even if you are a very big fish in a very small pond results are likely to be measured in months rather than years so be patient.

However there is another way your can potentially make money from your handmade cards (or any other hobbies you have) apart from selling them online ~ and that is to write about them, much as I've done here.

The fact that you make cards shows you have a creative streak so why not build on that and have a go at writing about your hobby here on Hubpages. It's completely free to join, very easy to use and a great place to try out your writing skills.

So why not join here, take a tour around the place and see what you think.


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      Eileen Morris 6 years ago

      Found your article extremely helpful. Thanks!

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