How to Sell Art at Craft Shows and Fairs and Online
How To Promote and Sell Your Art Online
Below I have outlined where I successfully promote and sell my art work. I explain how to sell art online on Etsy and by creating your own Facebook Page. 20 Tips to Sell Art on Etsy Online. 10 Tips Every Artist Should Know. There are ideas of some places that might be willing to display and sell your paintings.
How to Sell Paintings at Art Exhibitions
If you are a member of a painting group do they hold any art exhibitions? If not then why not organize one. The art group I joined all those years ago is still going strong and holds an exhibition of the group’s paintings twice a year.
It displays the art work in the local library free for three days in their exhibition room. They also show and sell their work in the larger city library for five days within the main library itself. Two of my paintings sold within thirty five minutes of the opening in my first ever art exhibition a few years ago! This really gave my confidence a great boost.
Selling Your Pictures in an Art Gallery
This type of art gallery is becoming very successful and they are opening all over the UK. why not inquire if there are any in the area and country you live in. It all started because local artists wanted to display their work but could not afford to set up their own galleries. Some of them got together and decided to set up a gallery in their area for local artists.
They rented premises and ran the gallery together on a volunteer basis. They displayed their own work and invited other local artists to do the same. The gallery I am a member of charges £5 a year to become a member and it costs £1 a month for each painting I have displayed at the stop.
Artists Who are Members
On show are paintings in acrylics, oil and watercolour. We also have ceramic art, pottery and other mediums of art for sale. In this particular gallery the commission is charged at 15% for each painting sold.
Each artist is only allowed to have three pieces of work displayed a month. But when they sell an item they can replace it with another one. This is because although this gallery is only open for just over a year it has become a very successful place to sell art. Therefore space is limited.
Selling Your Paintings in Cafes
Because I have been selling my paintings regularly it has given me the confidence to find other areas to display them for sale. I have already agreed with a cafe on the sea front to allow me to put four paintings on their walls.
We came to an agreement of 25% commission for them with each sale. These will be ready for the summer months and the subject of these paintings are scenes of the local area. This is a very good promotion tactic because it is a great way to get your name as a painter known in the area. Even if customers do not have the money to buy your art work they will be sitting in the cafe long enough for your art to leave an impression on them.
Craft Shows and Fairs
I display and sell my paintings and other craft work I do at home once a year at a Christmas Craft Fair. This same fair has one at Easter and the summer but once a year is enough to earn me some decent money. Last year there were over 30,000 visitors to the craft show over the four days
When people come to a craft fair they expect to pay a decent amount of money for the handmade items. The one I go to is held in November so that many customers are looking for unique Christmas presents. They come prepared with lots of money!
Look online or in the local paper for crafts shows or fairs beside you. They are a profitable place to promote your art and crafts. It is hard work but very enjoyable too because over the four days you get to meet and chat with other people who make money from their crafts.
How To Sell Your Paintings Online
You can create your own Facebook Business Page to display your paintings. This is free and you will also get a lot of feedback which is helpful. When you sell your paintings online you keep all of the profit.
Click the link below for step by step instructions.
Etsy and Other Craft Sites
These sites have the advantage of allowing you to take payment from customers easily and have a great reputation and network. They are free to create and set up but do charge a percentage of every sale you make.
Your Own Website
Yes it will cost money to set up and run but the initial outlay costs may be worth it in the long run. If you are a full time artist then this option could suit you best. You will not have to pay out commission to the galleries or shops that agree to display your paintings.
I am very fortunate that I can display my art work in plenty of local places so do not need to sell my work online. I do not paint full time so would not have enough paintings to make this way of advertising and selling worth it for me. But this is a good way of showing people what your work is all about.
They can see for themselves what kind of art you produce and if they wish they can buy it. A lot of artists would not be near enough to get to local shops, cafes or art galleries to display their work.
Where to Promote, Display and Sell Art
I have given you ideas for just a few of the places where you can display you paintings and other art work. I hope the above suggestions will help you earn an income from your craft
This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.