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Why Responsive Web Design Is Beneficial For Your Website

Updated on June 20, 2014
Responsive Web Design
Responsive Web Design | Source

Responsive Web Design Is The Wave Of The Future

With tablets, smartphones, and other nifty gadgets making up 20% of all internet traffic, it is critical for your website to cater to these needs. Responsive web design can help you drive more traffic, increase your search engine ranking, and keep visitors for longer. Let us delve deeper into the reasons why having responsive web design is critical for your websites future and health.

Reason 1: Having A Responsive Web Design Makes Your Website Look Good Everywhere

Having a responsive website can make it easier for over 20% percent of search engine visitors to be able to easily navigate your website. Websites that are not mobile friendly will have over 44% of those mobile users complain about having difficulty navigating the website. This can lead to users to simply leaving your website and never coming back. By having a mobile friendly website, you not only cater to people all over the world but people with all kinds of devices. This is like catering to many customers and not just one special segment of the population. Building your website with WordPress will already have a mobile friendly function for your website. However, I would recommend using WordPress themes that truly let your website standout on a mobile device. I myself use WordPress themes to get my website to become mobile friendly and it is the easiest way to make your website fully functional online.

Reason 2: Google Is Encouraging Websites To Be Mobile Friendly

There is a huge incentive for your website to be mobile friendly. This is due to the fact that mobile friendly websites will be ranked higher according to Google. This is simply due to the fact that all their users will be able to access your website and be able to navigate easily. These trends are increasing at an alarming rate, in fact, 2013 was called the year of "Responsive Design" because so many users were using mobile devices to access the internet. Google is a big player in the search engine world and knows what it's users want. Therefore you should cater to Google's recommendation and it will help boost your rankings.

Reason 3: Responsive Design is the Wave Of The Future

Responsive design is a trend that is here to stay. With over 1 BILLION mobile users world wide, it is not slowing down. Products such as smartphones, have allowed users in almost every single country to be able to access the internet. This is great because even the most remote populations can now be reached through their smartphones. Smartphone and tablet use is also increasing every single year and is becoming a daily part of our lives. Having a responsive website puts you ahead of the competition and modernizes your reach.

How To Make Your Website Responsive

There are essentially two way you can make your website responsive. First is hire a web designer to do it for you. This is usually the best option for people that don't know much about websites and don't have the time to learn. This could be the best fix and save you a lot of headache later. However, this option is usually the most expensive and you should do your research on website design companies. Second, is by learning and doing it yourself. If you are a web designer, then I would highly suggest you read the book called "Responsive Design with HTML5 and CSS3" by Ben Frain. It is a book that teaches you how to build a responsive website with step by step instructions. It is also a great reference book that can come in handy with other web design projects. This skill will eventually add to your web designer portfolio.

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    • rebelogilbert profile image

      Gilbert Arevalo 

      4 years ago from Hacienda Heights, California

      Thank you for sharing important website information.

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