Why is Minimalist Web Design So Popular?
According to numerous surveys, you have about 7 seconds to make your website’s visitors decide to stay or leave. Now according to some serious studies, human brain processes visual data 60,000 times faster than textual data, which means that the design of your website plays a more important role for this first impression than the actual quality of your content. This makes new web owners fall into a trap of trying to show their visitors too much in these first several seconds, which often results in losing their interest entirely. As opposition, minimalistic web design is gaining more and more momentum. Here are several reasons why.
The first thing you need to keep in mind is that aside from having a short attention span, your visitors are also incredibly intolerant towards long loading time. An average visitor expects your website to load within first two seconds, after this, the abandonment rate of your website will start rapidly rising. According to an infographic on Kissmetrics blog, about 25 percent of your audience will abandon you after your website fails to load in the first 4 seconds.
This happens because every single element you add to your website requires an additional HTTP request, which further slows it down. In other words, minimalist approach is less resource-intensive and much faster to load.
Greater chance of conversion
Another thing you need to keep in mind is that the plethora of choice does not increase your chance of conversion. As the matter of fact, a single call-to-action (CTA) button has a much higher chance of making a conversion. This is all due to the fact that more isn’t necessarily better.
A remarkable study from 2000 took two groups of test subjects and tested how the variety of choice they were presented with affected their willingness to make a purchase. The group that was presented with 24 different varieties of jam had ten times less chance of making a purchase than the group that was presented with merely 6 jam types.
You need to keep in mind that your conversion rate greatly depends on the idea of impulse buying. The more elements your website possesses the more distracted your audience is. This gives them more time to approach the idea of dealing with you on a rational rather than emotional grounds, which outright defeats the purpose of creating a captivating website design in the first place.
The next major issue that needs to be addressed here is the one of content organization and its overall readability. You see, giving your readers a lot of whitespace, you are overall making your content more pleasing to the eye and making it more likely to be read in the first place. When you take into consideration that 8 out of 10 people never read past the headlines, you will see that you need all the help you can get. Here, the very nature of your content on its own isn’t the only thing that can tip the scales in your favor. A professional skilled in high-end web design can easily format your content in order to make it more compelling and, thus, increase the chance that it will captivate the attention of your audience.
Finally, keep in mind that the world of 2017 is one of mobile devices. Over two years ago, the number of web searches from mobile phones surpassed that made from PCs and marked an end of an era. This year, Android officially dethroned Windows as the most widely used OS for web browsing. This is why it is vital for your website to be mobile-friendly in order to be efficient. By over packing your website with clickable-elements you are making it quite difficult for touch, which is definitely something you should seriously consider.
In the end...
While the minimalist design may be on the upward spiral as a major trend, the very word ‘minimalist’ sometimes seem as a term that is not easily defined. The very notion of ‘minimal’ is quite subjective and a design that some would deem as minimalist may still have a few too many elements for others. Therefore, instead of asking yourself ‘is my web design minimal’ you need to ask A) is it pragmatic, B) is it aesthetic and C) is it intuitive. By following these three principles alone, you will get the most out of web design minimalism, even without deliberately aiming for this particular trend.