COLOR SELECTION IN LOGO DESIGNS
As a logo designer you may think color is not as relevant as other aspects of designing a logo but color is also important. As a logo designer you need to take into consideration how humans interpret colors. In understanding how humans interpret colors a designer needs to under the psychology behind colors. Colors prompt emotional response and it catches the eye of people. Colors are able to trigger certain emotions, appetite, hunger, moods, behaviors or wants. As a designer, knowing color meanings is vital and it will help you use each color properly and accordingly. Since people react to colors easily designers always have to know what kind of color he or she will use for a particular design. People associate meaning with colors, so if the wrong color is used; you will end up conveying the wrong message to people who will be seeing the design. Some colors could mean calmness, amusement, passion, enthusiasm, creativity, distrust, peace, playful, balance, energy, trust or adventure. For example orange evokes enthusiasm. A company’s logo is their identity so the color of their logo should be able to convey their brand message. When selecting your color choice you can try out different color combinations. You can also play around with individual colors and try to match the colors to the overall tone and feel of the brand. The key is for the designer to use colors that evoke remedying feelings people desire when they seek for a brand. The kind of color a logo has can also help people to easily remember the logo design. For instance blue makes a person feel calm and relaxed. When a person sees a blue logo he will easily have a calm and relaxed feeling for the brand. A designer should have it at the back of his mind that the logo is not just for him or her alone to see. As a designer you might not see anything wrong with a black logo design but people might have a wrong feeling towards it. To some people yellow means sickness and decay. So if they see a yellow logo design they will easily think of sickness. As a designer one last thing you should think of is using subtle colors because they are colors that are assuring and they inspire confidence in a brand.