I have a friend who makes and sells soy candles. Him and his wife sell at local craft shows and sell out of their home. She has also done some home parties and now they have a web site to sell online. My advice to you would be to test the waters in your area and see which method or a combination of methods works for you. I have been making home decor and furniture for 30 years and I have used many different venues for sales. Your area and your available time to devote to sales will be determining factors in what works for you.
Good luck. I hope this helps you.