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Buying a Truck on E-Bay

Updated on January 23, 2012

Having sold both new and used vehicles for nearly a decade and an avid automobile enthusiast, I tend to believe I can achieve a very good price on any vehicle I am interested in purchasing. Fact is I have used my knowledge to help friends get better deals than had they ventured out on their own. I even wrote and published a small paperback book on the subject.

Though it is a buyer’s market, many dealerships seem to find it difficult to keep up with the times. Many of the long time managers are ‘old school’ and cannot break from old habits even though they advertise they have done so. Achieving the best deals often takes tiring negotiations. Wouldn’t it be nice if a dealer would truly offer their best price eliminating all the hassles of buying a new vehicle?

Eleven years ago a group of customers and employees watched the small television with awe as the twin towers fell. We were in the service department waiting area at Steve White Motors near Hickory, NC. After 9/11 sells dropped drastically and remained that way for a long, long time. Many of us including myself left to find greener pastures.

Steve White Motors refused to give in to the eco-climate of the times and began selling their product online. They now have over 2300 items on E-bay including 128 cars and trucks. And they offer them at a rock bottom price.

For an example, I compared their pricing of a new 2012 Ram 1500 with the’s true value pricing. Edmunds is one of the best online sites for determining what people pay for new cars and trucks.

The truck I selected from Steve White Motor’s listings is a ’12 Ram 1500 4x4 Quad Cab Bighorn which includes among other things a five year, 100,000 mile powertrain warranty, Hemi engine, Sirius satellite radio (including one year free service), keyless entry, traction control, side airbags, power sliding rear window, fog lamps and remote start.

The suggest manufacturers retail price (MSRP) on this vehicle and the one I built at, is $37,185. The internet price at Steve Whites is $31,495.00 while Edmund’s true value price is $32,051…and that doesn’t mean a dealer will sell you a similar vehicle at that price!

Steve White Motors calculates their price by starting at invoice minus rebates and up to half of the dealer holdback (hidden dealer profit received from the manufacturer). They don’t inflate pricing with add-ons like paint sealant, etc… In this particular E-bay listing, they also are offering a free iPad or mini vacation and they will meet you at a nearby airport should you want to fly in and buy, then drive your new vehicle home. Everything is included in their pricing except sales taxes and registration requirements which vary by state. Additionally, the listing mentions a five day money back guarantee which should make your decision to buy much easier.


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    • The RV Guy profile image

      The RV Guy 6 years ago from Somewhere In America

      Thanks for reading and submitting a comment. It's kinda' nice to be able to kick the tires...before buying, "Caveat Emptor?"

    • TIMETRAVELER2 profile image

      Sondra Rochelle 6 years ago from USA

      This was an interesting article. While I do believe there are many reputable dealers who sell on ebay, I must tell you that a few years ago we purchased a motorhome from a business in NW Arkansas. It was a nightmare. They lied through their teeth about the condition and were refusing to make things right until we informed them that internet fraud is a Federal Offense and our attorney would be taking the case to court in Little Rock. It wound up OK, but only after a lot of expense and a huge amount of physical labor on our part. I wouldn't do it again, that's for sure!!