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Cars in the 1920s

Updated on June 20, 2018
1929 Automobile Trade Journal and Motor Age showcasing a Buick
1929 Automobile Trade Journal and Motor Age showcasing a Buick

In the 1920's cars had just become a commodity, with the Model T by Ford Motor Company, cars became more and more mainstream. Ford had the first assembly line of automobiles geared towards mass manufacturing.

Cars were becoming so mainstream that by 1929 some forty-three companies were manufacturing automobiles, those of which included: Buick, Stutz, Whippet, Pierce Arrow, Hudson, Essex, Franklin, Durant, Peerless, Marmon, Chrysler, and Dodge all had come around into the automobile industry.

With prices dropping each year since the 1920s, the Model T became one of the most widely used cars by 1924, it accounted for half the worlds' sales in cars. In 1923 GM sold more than 800,000 vehicles, making more than $80 billion as profit. As sales were not up to par, as good as they should have been, Ford quickly began thinking about ways to reduce costs. He came up with the idea of using interchangeable parts on an assembly line. Instead of a single worker producing a car from beginning to end, each worker would be trained to perform a single task in the process, much like assembly lines today. By 1914 he had reduced the cost to $490, and by 1921 the Model T cost only $310.

At the time, increased competition in the market drove the automotive industry. Some of those include Jordan Motor Car Company, founded in 1916 by Edward "Ned" Jordan, the factory produced assembled cars until 1931 using components from other manufacturers. They excelled in the market for their styling, not performance. Their advertising focused on the cars styling and advanced features. Jordan Motor had one of the first airflow systems in their cars, putting them way ahead of their time. Sadly with the stock market crash of 1929, in which the company survived, the competition lowered their prices and Jordan motors couldnt compete, in 1931 the company ceased production. It is said Jordan motors total production was between 30,000 to 100,000 units.

With competing companies fighting for their share of the automobile market, General Motors and Dupont introduced the concept of buying cars on credit in 1919. Instead of paying cash as the market had currently done business, General Motors introduced the General Motors Acceptance Corporation (GMAC). This corporation bypassed financing through banks and sales boomed for GM, as by 1926, 75% of all car buyers were using credit to purchase their cars.

In 1925 the U.S. average for gasoline consumption surpassed 473 gallons. Ford hit a slump in 1927 that it had to shut down the Model T plants because they were not doing very well in sales, they planned a redesign of the Model T renamed "Model A." Ford sold over 300,000 Model A's before it even hit the market and sold well over fifteen million Model T's, by now, there were more than twenty million cars on the road in America. As the outcome of the Model T decision more than 100,000 workers lost their jobs.

By the end of 1927 Chevrolet introduced a cheaper, and better-looking car than the Model T and its annual sales surpassed that of Ford's.

With over 40 companies making cars by 1929, Ford had quite the competition on a saturated market. The automobile industry was quickly becoming a commodity and price wars were becoming common. The industry boomed, and society changed in big ways as public transportation dwindled and personal cars were becoming the norm.

For more prices on different cars of the 1920's you can check out (cars in the 1920's pricing). and HowStuffWorks has production numbers and prices as well.


Listing of patents on automobiles from 1888 to 1907
Listing of patents on automobiles from 1888 to 1907
Chart of Production vs. Cost of Ford Cars, 1908 to 1924
Chart of Production vs. Cost of Ford Cars, 1908 to 1924
Service and Repair manuals for all makes and models.
Service and Repair manuals for all makes and models. | Source

Literary Digest article, Description of the new Ford automobile, 11/12/1927

Literary Digest article, Description of the new Ford automobile, 11/12/1927
Literary Digest article, Description of the new Ford automobile, 11/12/1927
Literary Digest article, Description of the new Ford automobile, 11/12/1927
Literary Digest article, Description of the new Ford automobile, 11/12/1927
Literary Digest article, Description of the new Ford automobile, 11/12/1927
Literary Digest article, Description of the new Ford automobile, 11/12/1927

Union Relations

Henry Ford had strong opinions —he increased his workers' minimum wage from $2.83 per 9-hour day to $5.00 per 8-hour day in 1914 but did not accept the 1935 Wagner Act establishing trade union rights. He refused to join Chrysler and General Motors in their post-strike agreements with the United Automobile Workers Union (UAW), instead using company enforcers and spies to discourage unionization in his plant.

The 1937 "Battle of the Overpass" in which the enforcers attacked and severely injured canvassing union representatives marked a historic moment in labor history. Ford was censured by the National Labor Relations Board despite their denials. In 1941, Ford Motor Company finalized a contract with the UAW.

In 1943, Edsel Ford died of cancer at the age of 49 and his father resumed total control of the company. He died four years later of a cerebral hemorrhage at the age of 83.

Comments

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    • profile image

      Mels 

      6 years ago

      The 1920's the Era Of Auto Revolution, and how amazing. Remember with these classic cars comes great responsibility: http://www.1carcover.co.za/

    • profile image

      lala 

      7 years ago

      i love old cars soo muchh!!!!

    • LIP profile imageAUTHOR

      LIP 

      8 years ago from United States

      thanks @RBJ33 I have amended my article to include information about Jordan Motors, interesting stuff I learned with the research!

    • RBJ33 profile image

      RBJ33 

      8 years ago

      Good Afternoon LIP

      Wow I see this hub was published 4 years ago and here I am just getting to it.

      I'm sorry you didn't include the Jordan Automobiles in your hub. I have written a hub on Jordan that I want to publish just as soon as I can figure out how to get all the great photos included.

      Edward "Ned" Jordan began building automobiles in 1916 and continued to 1931. The high year was 1926 when he sold 11,000 units. His major contribution to the auto industry was his advertising - he is credited with the way autos are advertised today - he was the first to write "romantic" ads and appeasl to the females. He was the first to offer automobiles in colors other than Japan Black - he was enshrined in the Automotive Hall of Fame in 2010.

    • profile image

      boobbomb 

      8 years ago

      FTW@!!!!!

    • profile image

      who cares 

      8 years ago

      this stuff is pretty sweet. it's just what i need 4 my project.

    • LIP profile imageAUTHOR

      LIP 

      8 years ago from United States

      @Divided

      here is the price and vehicles sold per year: http://auto.howstuffworks.com/1923-1927-ford-model...

    • profile image

      divided 

      8 years ago

      80 billion divided by 800,000 is $100,000 profit per vehicle!are you sure about that?

    • profile image

      loved it 

      8 years ago

      thanks for the info i am writing a report for my project and this really helped

    • profile image

      PUGSLEEEEEY 

      8 years ago

      This made my day thanks to ma peeps out there ;)

    • profile image

      ANJANI KUMAR RAWAT 

      8 years ago

      IT'S REALLY GOOD!!!

    • profile image

      kim possible 

      8 years ago

      wow.is all i have to say to some of the things you people post. any ways i am with i am not telling the cars are price less and should be treated as so.plus its also fun to go back in history and learn about our ancestors past and what they use to drive.:)

    • profile image

      Rv Dealers 

      9 years ago

      1920's was the era of Automobile revolution. Ford introduce the concept of interchangeable parts whereas GM came up with the financing. Such things changed the face of the Automobile sector.

    • profile image

      Atv tires 

      9 years ago

      I like the 1920 cars shape really so different...

    • profile image

      cam newton 

      9 years ago

      this is chill

    • profile image

      Fifth Wheel RV  

      9 years ago

      wow! back in the days i like there cars, today i am doing reseach about 1920 cars history. i wish they could bring those cars back. those cars are better than todays cars.

    • profile image

      Used Cars North Carolina 

      9 years ago

      Its so rare to find people who can appreciate old stuff. these cars are priceless indeed!

      Looking at your blog reminds me of my uncle who is so obsessed with vintage cars. Thank you.

      Dale

    • profile image

      ben 

      10 years ago

      i love old cars they ar the best

    • profile image

      awesomeness 

      10 years ago

      this thing about cars has just helped me sooooooooooooo much on me history report

      dont worry i didn't plagerize

    • profile image

      schoolgirl 

      10 years ago

      very very interestng

    • profile image

      ? u to find out  

      10 years ago

      omg ! u guys are so0o day ! the cars in the 1920 remind me of a movie i use to watch when i was a kid lol WTF.... gotta go

    • profile image

      Nevaeh 

      11 years ago

      This is awsome whoop whoop whoop

    • profile image

      harbour8 brah 

      11 years ago

      thanks that helped alot

    • profile image

      I am not telling 

      11 years ago

      I just read over my comment and I noticed a mistake. expensive european cars could sell anywhere from 4,000 to* 40,000 dollars. My bad.

    • profile image

      selena 

      11 years ago

      the bestr thing i ever seen in my age 79 years old in iam so happy and its so graet about OMG i cant belive my old ladies eyes IKD wat happend to the cars from along time ago.the best

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