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Lazada milestone 4 years in Southeast Asian market

Updated on March 29, 2016

After 4 years, Lazada Vietnam has been tremendous growth with sales of 3,000 houses, 500,000 products in 13 different sectors, more than 1.5 million hits per day during the peak (online shopping Revolution) . To meet the growing demand of consumers, infrastructure systems serving logistics of Lazada also invested with two warehouses in HCM City, a warehouse in Hanoi and 35 distribution points.


Mr. Alexandre Dardy, Lazada CEO, said: "From the beginning, identified Vietnam as a potential market, but also many challenges, we constantly strive to continuously improve and perfect service . Along with other e-commerce sites, through 4 years, Lazada has helped define the market, improve the experience and the confidence of consumers, creating opportunities for business development and human resources. "

4 year journey to conquer Vietnam market

Harmony with the overall development of the market , Lazada seized and always at the forefront of new trends and contribute to the development direction of the domestic e-commerce ecosystem. Typically, the model of Lazada Marketplace shortly after being put into operation quickly accounted for 80% of the total value of goods (GMV). In addition, in anticipation of mobile commerce (m-Commerce) will be the next trend of e-commerce, has launched Lazada and upgrade Lazada App with many activities stimulus on mobile shopping, bringing the number of delivery services on this platform up to 50% of the total trading value.

With vendors and businesses , not only brings opportunities to reach customers that Lazada source also organizes training classes to help businesses better understand online business methods and intercontinental business update trends and needs of consumers and markets; help enterprises with timely solutions, improve business efficiency.


Identifying consumer is the focus, continuous improvement Lazada have service through investment in logistics (forwarding Launched separate unit LEX (Lazada Express), in cooperation with the forwarding unit other diversified payment methods, ...) and more emphasis on the quality of goods.

Regarding human resources , as of now, Lazada has recruited and trained more than 1,000 employees across the country, contributing to the construction of a high-quality team, to meet the needs of the domestic market share. Thanks to these efforts, Lazada was awarded Top 100 best workplaces in two consecutive years was voted by a group of leading human resource solutions Anphabe world.

Planning and development goals by 2020

Share plans in the future, Alexandre Dardy said: "We expect to continue developing Lazada more strongly in the next five years. The satisfaction of online consumers is the key purpose of the operation and is the main strategy of Lazada. "

This strategy focuses on key points such as the quality of products, Lazada will tighten control over the distribution agent through the tool selection and management. At the same time enterprises will cooperate with Lazada intensive training and the interaction between enterprises - Lazada - Consumers will also be focusing on developing. Also, Lazada will simplify the refund process, which helps consumers shopping more convenient.

About Mobile Commerce, to continue to lead the trend, Lazada will improve and upgrade the mobile platform to ensure the experience for users. About payment solutions, in parallel with the payment method to pay on delivery, Lazada will cooperate with an appropriate payment system in Vietnam to market to clients convenient medium which can meet the development needs of domestic payment market.

Activity birthday 4 years in Vietnam


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