ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Lazada milestone 4 years in Southeast Asian market

Updated on March 29, 2016

After 4 years, Lazada Vietnam has been tremendous growth with sales of 3,000 houses, 500,000 products in 13 different sectors, more than 1.5 million hits per day during the peak (online shopping Revolution) . To meet the growing demand of consumers, infrastructure systems serving logistics of Lazada also invested with two warehouses in HCM City, a warehouse in Hanoi and 35 distribution points.

Mr. Alexandre Dardy, Lazada CEO, said: "From the beginning, identified Vietnam as a potential market, but also many challenges, we constantly strive to continuously improve and perfect service . Along with other e-commerce sites, through 4 years, Lazada has helped define the market, improve the experience and the confidence of consumers, creating opportunities for business development and human resources. "

4 year journey to conquer Vietnam market

Harmony with the overall development of the market , Lazada seized and always at the forefront of new trends and contribute to the development direction of the domestic e-commerce ecosystem. Typically, the model of Lazada Marketplace shortly after being put into operation quickly accounted for 80% of the total value of goods (GMV). In addition, in anticipation of mobile commerce (m-Commerce) will be the next trend of e-commerce, has launched Lazada and upgrade Lazada App with many activities stimulus on mobile shopping, bringing the number of delivery services on this platform up to 50% of the total trading value.

With vendors and businesses , not only brings opportunities to reach customers that Lazada source also organizes training classes to help businesses better understand online business methods and intercontinental business update trends and needs of consumers and markets; help enterprises with timely solutions, improve business efficiency.

Identifying consumer is the focus, continuous improvement Lazada have service through investment in logistics (forwarding Launched separate unit LEX (Lazada Express), in cooperation with the forwarding unit other diversified payment methods, ...) and more emphasis on the quality of goods.

Regarding human resources , as of now, Lazada has recruited and trained more than 1,000 employees across the country, contributing to the construction of a high-quality team, to meet the needs of the domestic market share. Thanks to these efforts, Lazada was awarded Top 100 best workplaces in two consecutive years was voted by a group of leading human resource solutions Anphabe world.

Planning and development goals by 2020

Share plans in the future, Alexandre Dardy said: "We expect to continue developing Lazada more strongly in the next five years. The satisfaction of online consumers is the key purpose of the operation and is the main strategy of Lazada. "

This strategy focuses on key points such as the quality of products, Lazada will tighten control over the distribution agent through the tool selection and management. At the same time enterprises will cooperate with Lazada intensive training and the interaction between enterprises - Lazada - Consumers will also be focusing on developing. Also, Lazada will simplify the refund process, which helps consumers shopping more convenient.

About Mobile Commerce, to continue to lead the trend, Lazada will improve and upgrade the mobile platform to ensure the experience for users. About payment solutions, in parallel with the payment method to pay on delivery, Lazada will cooperate with an appropriate payment system in Vietnam to market to clients convenient medium which can meet the development needs of domestic payment market.

Activity birthday 4 years in Vietnam


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)