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Echoes of Keselowski in Hendrick's Chase Elliott dilemma

Updated on September 1, 2014
Rick Hendrick is fast approaching a point of no return with the success of Chase Elliott
Rick Hendrick is fast approaching a point of no return with the success of Chase Elliott | Source

After a strong fifth place run at his home track in Atlanta, Chase Elliott is in command of the Nationwide points standings, fifteen points ahead of teammate Regan Smith. In his first full season in any of NASCAR's three top series, the 18 year old phenom has three wins and 11 top five finishes in 24 races. Moreover, he's run with an amazing degree of poise and car control with a level of skill many veterans never master. Yet unless he steps outside of the protective Hendrick Motorsports umbrella, Chase's Sprint Cup ride may be a long while coming.


Coming into 2014, the succession plan seemed obvious. Hendrick would let Elliott drive at the Nationwide level for two to three years, adding stock car experience to his obvious potential. The team could also begin running Elliott at selected Sprint Cup races over that time but with Hendrick already at NASCAR's four team limit, there would be no full time ride. Yet with three of the team's four drivers at or above age 40, the likelihood was that there would be room for Chase when the time came.

Earnhardt has three wins so far this year, including the season-opening Daytona 500
Earnhardt has three wins so far this year, including the season-opening Daytona 500 | Source

But with 2014's regular season approaching its end, several things have changed rendering those plans useless. The first has been the career revivals of both Jeff Gordon and Dale Earnhardt Jr. Instead of talking retirement, those two drivers sit atop the Sprint Cup standings. Each have three wins and more than 15 top ten finishes. Both have brought new sponsors to the Hendrick fold and both remain under contract through at least 2017. Meanwhile, Jimmie Johnson remains Jimmie Johnson; a six time Sprint Cup champion who wants to top both Earnhardt Sr. and the King's record of seven. That means at least two more seasons at minimum.


And Chase Elliott is simply too good to hide away at the Nationwide level until 2018. His wins this year include trophies at Texas, Darlington, and Chicago. He's also got a runner-up finish at Richmond and top fives at tracks ranging from Bristol to Dover to Mid-Ohio. This isn't a driver who's gotten lucky at a single track type that suits his temperament. This is a driver coming of age as we look on. Without question, every other owner (outside of Gibbs, that is) in the Race Team Alliance is looking at Elliott and wondering how they might be able to bring Chase aboard.

Before being a series champion at Penske, Brad Keselowski was a part of the Hendrick developmental system
Before being a series champion at Penske, Brad Keselowski was a part of the Hendrick developmental system | Source

The situation is eerily similar to that of a few years ago for Hendrick. JR Motorsports brought Brad Keselowski aboard in mid-2007. He became a Hendrick driver the following year when Earnhardt signed with the mega-team. Rick loaned Brad out to satellite team Phoenix for a few events in a Cup car while Brad learned the stock car racing trade weekly on the Nationwide level. The thought seemed to be that Keselowski would need some seasoning before he'd be ready to drive Cup full time (replacing Mark Martin).


That script went up in ashes when Keselowski became too hot too soon. He captured a Cup win at Talladega (launching Carl Edwards airborne in the process). Even more importantly, he won six Nationwide races in two years along with 33 top five finishes. He landed third in points both seasons- a feat even more impressive when you consider this was before Cup drivers were prohibited from winning Nationwide championships. Martin wasn't quite ready to hang it up yet and Hendrick couldn't keep Keselowski any longer.


The loss of Keselowski to Penske Racing wasn't seen as that big a deal at the time; Hendrick himself was quoted at the time as saying Brad would, “Never be so far away that I can't reach him.” Privately, many wondered just how combustible things might turn out to be with two noted hotheads in Keselowski and teammate Kurt Busch. Penske had never won a Cup championship and it was hard to see how “Bad Brad” would make much of a difference. Why not let him go tear up someone else's race cars learning his trade? Hendrick could always sign him back down the road if he ever lived up to his talent.

Keselowski is the only driver who's gone toe-to-toe with Jimmie Johnson-and won- during the Chase era
Keselowski is the only driver who's gone toe-to-toe with Jimmie Johnson-and won- during the Chase era | Source

Brad Keselowski celebrates his 2012 Sprint Cup title

The reality turned out to be quite different. Keselowski won championships at both the Nationwide and Sprint Cup levels, the first for Penske. While he's had a number of feuds in the past five years, he's also matured as both a driver and as a person. He's become one of the faces of the sport and he's become synonymous with sponsor Miller Lite after his epic championship celebration on Sportscenter. Hendrick Motorsports let him get away because they had no ride to offer him.


Five years later, the Keselowski example has to be on Mr. H's mind. Of his four drivers, the one who would seemingly be on the shortest leash is Kasey Kahne, whose contract ends after the 2015 season. Yet Kahne just won this past weekend in Atlanta and is still relatively young himself. Hendrick brought Kasey aboard with an eye toward the long term and has pitched him as such to sponsors. Yet if he doesn't open up the #5 car, Elliott will undoubtedly sign elsewhere. There simply isn't any other choice unless Gordon retires.


So Mr. Hendrick will have a difficult choice to make. Does he give up a proven commodity in Kahne for an unproven one (no matter how talented) in Elliott? Kahne likely has hit the ceiling of his talent as a driver. He will win a couple of races and put his car in the Chase conversation. He will race his peers cleanly and he will represent the company well at all times. He's a driver that would be welcome at any racing operation in the sport.

The four drivers celebrated Kahne's win at Atlanta together; does Hendrick dare break up this group?
The four drivers celebrated Kahne's win at Atlanta together; does Hendrick dare break up this group? | Source

Need more NASCAR news and opinion?

Another Left Turn columns on hubpages at http://anotherleftturn.hubpages.com
Contact me via email at anotherleftturn@yahoo.com
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Now it's your turn!

What should Hendrick Motorsports do about Chase Elliott?

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    • profile image

      Bill from GA 

      4 years ago

      In another FB version of this thread, the possibility of a Ganassi link also surfaced....I had not considered McMurray as a possible fallguy in the shake out, but it could happen, no doubt. The NAPA sponsorship could easily sway things for any team owner, where a hole opens in the Chevy driver lineup, and Chase Elliott is a high-value property, especially if he can deliver a sponsor of NAPA stature. Because of past driver/brand misadventures, I would be inclined to think that Chevy is very much interested in a seat for Chase that is "secure", and that is most likely in HMS or it's satellites at SHR or JRMotorsports--I would not consider Ganassi that solid in the Chevy camp. Thinking about where this all started, recall Gordon's jump from Ford (Bill Davis) to HMS--Kranefuss was insane with rage over that. These days, Ford loyalists probably consider Chase--and Bill--either turncoats or "defective". I admit my bias--I like it when Chevy wins, regardless of who is at the wheel or who owns the car!

    • PhoenyxArts profile image

      PhoenyxArts 

      4 years ago from Concord

      I'm not entirely sure how long McMurray's contract is through Chip Ganassi Racing, but adding Chase Elliot to that stable with Kyle Larson would be a lot of young talent that has many good years of racing ahead of it.

      Or if Penske could figure out a way to add a third car to his organization... both Kesolowski and Logano are doing extremely well this year.

      In the Hendrick camp... I suspect that while Jeff Gordon may have started to lean towards retirement, this season has blown those thoughts away, even for now. Jimmie is going nowhere any time soon, and neither is Dale Jr. The only one that is 'expendable' is Kahne.

      I like the idea of JR Motorsports forming a Cup team with Chase as the driver. Give it a year to develop, have Chase run one more year in Nationwide (Xfinity) and a handful of Cup races in 2015... then launch it full-time in 2016.

    • anotherleftturn profile imageAUTHOR

      Mike Roush 

      4 years ago from Newark, DE

      Bill, I think you and Mr H. are thinking along the same lines. Harvick and Busch aren't going anywhere and if Danica can replicate what happened at Atlanta, neither is she. But is Tony ready to pull a Richard Childress and step aside for a young hotshot? My gut says no but time will tell.

    • profile image

      Bill from GA 

      4 years ago

      Couple of scenarios to consider:

      1. JR Motorsports gets funded by NAPA & Mr H to start a Cup team with Elliott as driver. There is precedent in this with DEI becoming a Cup operation while Dale Sr. was still driving for RCR.

      2. At some point in the next year, Stewart-Haas "team principle" Tony Stewart decides to vacate the drivers seat, or something changes with one of his other drivers (Patrick or Busch) to open a position. As a Hendrick "satellite" operation, it becomes a ready-made situation for Chase Elliott, especially if NAPA stays with him in the transition.

    • profile image

      Thomas 

      4 years ago

      Oh, and I 100% agree with you that Chase Elliott resembles Brad in many ways. Both had the capability to beat veterans as nationwide regulars. Both are hard drivers, but don't wreck you for a win. Both are mature beyond there years and will win many championships. I think Dale Jr also is very good at spotting talent.

    • profile image

      Thomas 

      4 years ago

      Thanks for the reply. @anotherleftturn

    • anotherleftturn profile imageAUTHOR

      Mike Roush 

      4 years ago from Newark, DE

      Thomas- if we're talking today, I'd absolutely agree with you. But I wasn't speaking of personal opinion as much as I was the view that many in the garage held when Brad first started with Penske. Thanks for reading!

    • profile image

      Thomas 

      4 years ago

      Very good article. However, Keselowski isn't a hothead. Keselowski is very nice to his crew and always acts like a class act even when he finishes second. He never yells on the radio so I think calling him a "hothead" is a bit of a personal opinion. Anyway, Roger Penske was smart when he signed Brad. I personally think that Chase Elliott has way too much talent to wait until 2017 to ride for Hendrick. Chase would do well with almost any team. I personally would love to see him as a full time cup driver in 2016, preferably with a different team.

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