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Famous car logos with its meaning

Updated on December 7, 2010

Famous car logos

The Alfa romeo badge was designed by the Italian Romano Cattaneo in 1910, with a slight redesign done in 1918 by Giuseppe Merosi. The circular design shows a red cross with a white background in the left hand side of the logo, with a biscione or child eating serpent in the right hand side (which is seen as a symbol of Milan).

The Audi logo shows four touching rings arranged horizontally. The Audi company says that the four circles of their company emblem represent the amalgamation of four formerly independent motor-vehicle manufacturers in 1932. They include Audi, DKW, Horch and Wanderer.

The BMW logo is said to represent a spinning propellor of a plane, with the white being the propeller and the blue being the sky background, as the BMW company used to manufacture aircraft engines. The blue and white has also been said to represent the Bavarian flag, which is the origin of BMW (Bavarian Motor Works).

The Chevrolet logo was first introduced in 1913. The iconic bowtie design of the Chevrolet auto company was created by Bill Durant and is said to have been influenced by a piece of wallpaper in a Paris hotel.

The Citroen Logo depicts two silver chevron symbols above bold red Citroen text. The Citroen company began using the current car logo in 2009. The two chevrons in the logo are said to represent gear teeth.

The Ferrari logo of the prancing horse on a yellow background suggests speed and power. The green white and red stripes are from the Italian flag. It is said that Enzo Ferrari used the prancing horse after Count Francesco Baracca, who was a famous fighter pilot from the Italian Air Force that was shot down and killed after a very successful career. Baracca would have the prancing horse on the sides of his plane. Ferrari Company.

The Ford logo was first trademarked back in 1907 and was first used on the 1928 Model A model automobile. Childe Wills, an early employee of the Ford Motor Company was a major contribitor of the Ford logo design. The current blue oval of Ford has a ratio of 8:3.

The General Motors logo is a dark blue square with the GM letters centered in the middle. GM was the largest car company in the world by sales for 77 consecutive years.

The Holden logo above is for the most recent revision of the Holden badge which has been used since 1994. Previous revisions to the logo were made in 1928 and 1972 but they all included the stylized lion holding a circle. Holden Company.

The Honda logo above is for the car division of the Honda Motor Company, with the emblem changing for their other divisions (motorcycles, trucks, jets, etc). The H logo of the automobile division is a stylized H for Honda.

The Lamborghini logo shows a yellow charging bull on a black background. The bull is said to represent the Taurus zodiac sign of the founder Ferruccio Lamborghini. Several Lamborghini cars also took their name from famous fighting bulls.

The Maserati logo refers to the city of Bologna where the automaker was founded. The trident symbol used in the logo is a common site in the city with the statue of Neptune holding a trident being a major centerpiece. A trident is a three pronged spear used as a military weapon or for spear fishing. Maserati Company.

The current Mazda logo started being used by the automobile maker in 1997. It is a stylized letter M, which is also two wings representing the company's future ambitions. The Mazda logo is also said to look like a tulip or an owl. It was designed by Rei Yoshimara. Mazda Company.

The Porsche logo includes elements of the Wurttemberg coat of arms and the prancing horse of the Stuttgart coat of arms in Germany. Above the horse is the word Stuttgart. Porsche company.

The Tata Motors logo shows a stylized white letter T divided in two, placed in a blue oval. Tata Motors is based in Mumbai, India and now owns the British car makers Jaguar and Land Rover.

The Toyota logo looks like a number of things, but the Toyota Company see it as three ovals that show the heart of the customer or the heart of the product. Other interpretations have seen the automobile logo as a stylized letter T, an angel wearing a halo, or even an American cowboy wearing a hat.

The Volkswagen logo was designed by an engineer called Franz Reimspiess after the company had an office competition to design the logo. It is the letter V over the letter W, bordered by a circle. Volkswagen company.


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    • profile image

      Sarandeep Kaur 

      4 years ago

      Thank You for this information. Today I came across this amazing new website named:

      Trademarks are face of your business and also a marketing tool. World’s most famous and big brands selected a brand name and a special trademark for their businesses.

      I think you should check this site too. You will find some interesting information there.

      For more information and registering your trademark please do visit:

    • profile image 

      5 years ago

      i like this site

    • Anjo Bacarisas II profile image

      Anjo Bacarisas II 

      6 years ago from Cagayan de Oro, Philippines

      i love cars, i like reading this hub. its all about car logos and i also enjoy making my own logos using adobe and etc. :)) thanks for sharing!

    • profile image

      Bob Dopelina 

      6 years ago

      What is the car symbol where it's like two lines right above eachother, but their both bent at the middle

    • profile image


      6 years ago

      I've heard that the stylized "H" in the Honda logo was made to look like a caliper or similar tool used in drafting back in the days of paper and pencil design


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