MARUTI SUZUKI A-STAR
Maruti Suzuki A-Star's styling has been conceived in an Indian setting, and it borrows tastefully from our landscape. Within a predominantly European character, there are subtle cues from Indian tradition in the outlines of the Suzuki A-Star Concept .
Concept cars often do not become production models, being more an expression of futuristic technologies and designs. But the Suzuki A-Star Concept will culminate in a production model.
The Suzuki A-Star Concept is, in fact, the precursor to Maruti Suzuki’s global compact car that will be launched in the future. The global compact car will be manufactured in Maruti Suzuki’s plant in Manesar for export to Europe.
Suzuki A-Star Concept is significant also because it symbolizes the coming of age of Maruti Suzuki's R & D. Maruti Suzuki's R & D team first displayed capabilities in face-lifting existing models, five years ago.
Their next big step was the Swift model, where a small group of Indian engineers supported counterparts in Suzuki Motor Corporation in developing that world car. The Suzuki A-Star Concept , developed in collaboration with Suzuki Motor Corporation, signifies that styling capabilities at Maruti Suzuki are now comparable to the best in the world.
For Suzuki Motor Corporation, Suzuki A-Star Concept symbolizes the next level of its India commitment. Suzuki Motor Corporation invested in this country 25 years ago, much before it had become fashionable to invest in India. Thanks to regular technology advances, people training, and adoption of superior production systems and quality standards, Maruti Suzuki India produces vehicles of world-class quality. Maruti has been the engine of growth for Indian manufacturing, nurturing a national network of auto component suppliers, dealers and workshops, and rapidly motorizing India.
With a 5-year capital investment of $ 2.2 billion in a new car plant, a diesel engine manufacturing unit, a new engine series and new models, Maruti Suzuki is emerging as a global manufacturing hub for Suzuki operations worldwide.
The next level of commitment will be evident in R & D, with a vision to make Maruti Suzuki the R & D hub for automobiles in Asia. Suzuki A-Star Concept is a decisive step forward in that direction.
Powered by a 3-cylinder, 1.0L aluminium petrol engine, this front wheel drive, Euro-V compatible, A-segment hatch will be produced out of Maruti’s Manesar plant and will be exported to Europe. The car, in all probability, should be available in India by end of this year and in Europe by spring 2009.
A-Star’s design is bold with large wheelarches, distinctive strong lines and a body language that screams “dynamic” all over the place. This car, when it materializes on the streets, should be priced around Rs. 3,00,000 according to educated guesses.
Suzuki’s move to produce the car for international market out of India seems like a move pronounced by its urgent need to retain its 50% share of Indian car market.