Rolls-Royce Sweptail the car of the year
The year 2017 will be known for Rolls Royce coach built car, Sweptail. While other companies were making the racing cars or racing yachts, the über-luxurious brand Rolls Royce’s latest flex of its luxury muscle is Sweptail.
The design of Sweptail was developed for one of Rolls-Royce’s ‘most valued customer. He came with a very specific request to build the one-off car. The design became a modern Roller with the bluff front end jaded thin LED lights and massive chrome grille. The rear part is changed significantly, Sweptail has hefty rear overhang.
She is designed only for two passengers who are lucky or wealthy enough to take a trip in the Sweptail. She offers plenty of natural light through enormous panoramic sunroof. Driving cabin finished in swathes of Moccasin and Dark Spice leather upholstery with ebony and paldao wood veneers.
Rolls-Royce chief exec, Torsten Müller-Ötvös, launched it in 2017 Villa d'Este concours event. He said, “The Sweptail has been hailed as Rolls-Royce's return to creating bespoke cars.”
When asked about price, Müller-Ötvös gave an enigmatic answer, “it is substantially expensive. You can easily say that this is probably the most expensive new car in ages… or ever.”
I remember, David Oglive wrote copy for Rolls Royce. He once said, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
In 1959, he used headline, “At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock.” When people asked him about this headline he answered, “I don’t know the rules of grammar. If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language.”
In an interview given to American radio, he said in my Rolls-Royce advertisements I gave nothing but facts. No adjectives, no ‘gracious living. It is his personal favorite.
I am thrilled to see the perfection in Rolls Royce, their ads and the statements given by Müller-Ötvös.