Tata Nano, Cheapest Car In the World.
Launched in March 2009 the Tata Nano even in 2012 is still reported to be the cheapest car in the world. Priced at under £2,000 and around $1500 this is one cheap and nasty car and it looks it.
With no refinements at all, but would you expect any on a dirt cheap vehicle? The Tata Nano definitely fills a gap in the cheap car market.
Tata Nano has a 600cc engine which resembles that of a sewing machine with a top speed of around 60mph. Looking at it, though, you wouldn't want to drive it above 50mph just in case a gust of wind blows it off course into oncoming traffic.
The handling is said to be woolly, to say the least, but nevertheless fun to drive. Modern cars in many ways are just too good and the fun can sometimes be a little removed. If you want to fly by the seat of your pants then this car is for you.
This car is definitely for someone as the group are selling over 10.000 Tata Nano modelsper month.
Tata Nano. Is this guy for real?
Tata Nano. Still want one?
Jaguar Land Rover Group
It is hard to imagine that a company which produces one of the best ranges of cars in the world could produce such a sub standard product as this. The other thing I find astonishing is why on earth they would want to risk the Jaguar Land Rover Brand on producing this low quality product?
Which would you choose?
Above you have two cars made by the same company. Built with different markets in mind. Both models are in demand but are at different ends of the spectrum completely. Both products will fill a need for their owners and equally they will provide much pleasure regardless of cost. That is the beauty of filling a need with a product and no doubt Tata Motors believe they are doing just that.
The Tata Nano hasn't been without it's problems since launching in 2009.Recalls for manufacturing faults and faulty starter motors, not to mention fires have all helped to raise concerns over the safety of this little car.
Suspect parts manufacture and cheap materials all help to raise questions over the long term safety of this vehicle.
Proof then, that Tata are no different to any other car manufacturer.They all want to build a car as cheaply as possible and be able to sell for the highest price possible, therefore maximising as much profit potential as they can.
To make such a cheap car and to sell so many there has to be good profit potential in it for them otherwise they wouldn't make them. Equally so with a high brow product such as Jaguar Land Rover Group. No doubt the jewel in the crown for the Tata Group and once a part of British Car making history.
Is that the Tata Nano needs to be more refined, have all of it's problems ironed out even if it means the customer has to pay a little more for it. Price competitiveness cannot be a substitute for safety.
If they can do this then maybe they will have a good product in the form of the Nano.