The Chinese-Israeli Car: The Qoros
It is a new world, full of oddities and strange bedfellows. One of the more esoteric is the Chinese-Israeli (yes, you read this right) joint venture to make the Qoros, a fairly cool looking car that debuted in Geneva, Switzerland. The car will be sold in Europe and China and manufactured in Shanghai and Changshu.
The car is at the lower end of the premium market at about $26,000 each. There are three models including a wagon, hatchback and sedan. As to the car, it could be mistaken for a lower end Audi, Opel or VW. The design is German, as the Chinese hired a BMW car designer. Many of the parts will also be German made. The early production runs will be at 150,000 cars a year to test local response. Qoros has two four-cylinder engine options planned, a 126-bhp 1.6-liter engine and a 156-bhp turbocharged version of that same engine.
The Chinese-Israeli group has a former Volvo executive as its director of product strategy. The automaker making the car is Chery. which is China's ninth largest auromaker. They are also entering into another joint venture with Jaguar Land Rover and Tata of India. The Israeli connection in all this comes down to monetary investments in the venture.