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The Model Line-up Of The New Merged GM & Chrysler: Part I - Intro & Buick

Updated on October 13, 2008

The news that General Motors is conducting merger talks with Chrysler could be a very rare ray of light in what is an extremely dark and gloomy North American automotive outlook for the next few years. Both GM and Chrysler have long suffered under the weight of producing an obscene number of largely duplicated models and by killing off most of these parallel vehicles, as well as rationalizing their dealer network to half of what it currently is, the newly combined merged General Motors / Chrysler Corporation could actually have a shot at surviving, which is more than Ford can say right now.

Here is a model by model breakdown of all the general consumer vehicles in both the General Motors and Chrysler stables and the best way to rationalize the future model lineup in the remaining General Motors / Chrysler Corporation dealerships:

  • Economy
  • Chevrolet Aveo
  • Chrysler PT Cruiser


  • Sedans
  • Chevrolet Malibu
  • Chevrolet Malibu Hybrid
  • Chevrolet G6
  • Chrysler Charger


  • Luxury
  • Chrysler 300
  • Chrysler Enclave


  • Sports
  • Chevrolet Corvette
  • Chevrolet Solstice
  • Chrysler Cuda


  • Pickup Trucks
  • Dodge Colorado
  • Dodge Ram 1500
  • Dodge Ram 3500


  • SUVs
  • Dodge Equinox
  • Dodge VUE


  • Vans
  • Dodge Sprinter
  • Dodge Sprinter Cargo


  • Four Wheelers
  • Jeep H3
  • Jeep H3T
  • Jeep Liberty
  • Jeep Patriot
  • Jeep Wrangler


2009 Buick Enclave $35,070

If there has to be a luxury crossover in the new General Motors / Chrysler Corporation, then the Enclave is the one. It starts at a puzzlingly low price, given that it is very rare to see one on a dealer's lot anywhere south of about $55,000. However, it's a far better bling crossover luxoride in every single respect than anything else in the revised, rationalized, and combined General Motors / Chrysler Corporation lineup, so it earns its way into the lineup of the merged automaker.


2009 Buick LaCrosse $25,640

This premium midsized country club cruiser is completely useless in this lineup as it does nothing that the Chrysler 300 doesn't do better, and far more stylishly. It's a complete also-ran unlike almost anything else in the entire General Motors lineup. It harkens back to the day when Premium was a real market segment that fit between the utilitarianism of most of Chevrolet's lineup and the luxurious excess of the Cadillac marque. In the 21st century those are quaint, but completely outdated marketing concepts. Even the name is silly. Why not call it the 2009 Buick HoCkey, or the 2009 Buick SoCcer?


2009 Buick Lucerne $29,265

I never really understood the difference between the LaCrosse and the Lucerne and what they were doing in the same dealership. Both of them are neither fish nor fowl type cruisers for the gray hair set, and given their abysmal sales figures, not even the middle aged middle managers who are the primary target for these cars have ever given them a second look.


Goodbye, Buick. A great, legendary American marque goes the way of Oldsmobile and Plymouth. After all, you needed something other than holes in the side of the front fenders to distinguish yourself from your many domestic and foreign competitors, and you just never "brung it." Buick once had a full range of models which provided 90% of the luxury of the Cadillac marque at 70% of the price, such as the legendary Electra 225, but now cut down to barely three models (which some people can argue are really only two models), Buick has lost its reason to live. Your only survivor will be the Enclave, which will fit into the General Motors / Chrysler Corporation lineup as the new Chrysler Enclave.

Continued in Part II


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