Volkswagen Strategy for New Phaeton – Third Time’s a Charm?
Volkswagen’s strategy could indeed include hoping that the third time’s a charm when it comes to the new Phaeton. Introduced in 2003, this ‘people’s car’ sedan was elevated into Mercedes S-Class territory; it underwent a complete redesign in 2009, and another for 2011.
The most obvious change is the redesigned front end, with the brand’s new grill and LED running lights. The changes don’t end there, however. It also comes packed full of technology features, including variable headlights, road sign recognition, sat-nat (which are Google Maps enabled), four-zone climate-control; all this is interconnected with about two miles of cable.
Consumers can choose from many different options and features, including four or five seats (all adjustable), standard or long wheelbase, diesel engine or gas… the list goes on. Each one comes with the VW 4Motion all-wheel-drive system.
The new VW Phaeton is slated to return to the North American market, where it is sure to compete with other cars in its class, like the Hyundai Equus, the BMW 7 Series, Audi A8, Lexus LS and Mercedes S Class.
Gas mileage offers 20 miles to the gallon city-driven, and 35 miles to the gallon highway-driven for the 3.0 Liter engine. That puts it at one of the most fuel efficient cars in its class.
The 2015 model is slated to be unveiled at one of the European auto shows sometime next year and could feature a smaller engine size ; could it be they’re strategizing for a ‘four time’s a charm?’ We’ll have to wait and see.