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Will the sale of Volvo to a Chinese automaker ruin the status/ quality of the iconic Swedish brand?


Ford has sold Volvo to Chinese automaker Zhejiang Geely Holding Group, based in Hangzhou, for$1.8 billion. Far less than teh $6 billion Ford paid back in 1999. How will this sale affect the value of the Volvo brand? Are they doomed or is this a positive move?

 

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dabeaner says

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