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“I’m leaving you!”: Why people are un-following your brand

Updated on April 18, 2015
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You spent hours slaving over your content strategy, you carefully crafted your status updates to be witty, sharp and catchy and you practically cried a river when all of your efforts seemed to be working and your fan bases grew to a respectable level. Now however you’re wondering what’s happening as your fan numbers dwindle and all of your efforts now seem to have been wasted.

This is the exact opposite of the aim of social media, which should be to move your target audience along a sales funnel and build a relationship, and if you’re fan loss figures are significant then this is clearly a sign that something, somewhere isn’t right.

So in this guide I take a look at the most common reasons why your fans are leaving you and what you can do about it.

Source

Social Media Marketing - How it Affects Your Business


1. Your content strategy sucks

You may think that just because your content strategy worked at one time that today it should still be busy building you a fan base that will lead to untold riches. However consumers, just like people in general, change. Where some four years ago those clever memes still held a bit of originality, today people want content that provides more interactivity. What’s more the very market in which you operate may have changed and so being aware of this, along with what your competitors are up to, is essential if you’re to keep your content strategy on point.

2. Me, Me, Me

Sure social media marketing is about telling people about your brand and your product, but no one likes someone who talks about themselves all the time. So with every post you make and every piece of content that you create think about the value it holds to your audience. You should be aiming at building a brand message, such as demonstrating your expertise through invaluable advice.

3. #You’re #Hashtags #Are #Waaaaay #Too #Much

#Over #Hashtagging #Everything is one of the biggest bugbears there is for social media users and this, along with other annoying social media habits such as asking for readers or retweets, using pixelated pictures and ignoring fan interactivity all culminate to a fan’s unclicking of your page or profile.

4. You talk too much

Another particularly annoying factor that may be contributing to your fans’ decision to desert you is that of talking too much. As a general rule you should really only post using the following guidelines (which are based upon some pretty solid research, so you can be sure that this is currently what’s being preferred by social media users right now).

  • Facebook – Twice a day - seven days a week, 10:08 a.m. and 3:04 p.m.

  • LinkedIn – Once a day - 8:14 a.m., no weekends

  • Google+ – Twice a day - 9:03 a.m. and 7:04 p.m., no weekends

5. You’re using time saving automated tools… badly

Automated tools can help you in your social media efforts. Social media dashboards can provide an all in one place to manage all of your accounts and schedule your future postings, however some features are just plain annoying and as such, very bad for business. This includes the auto PMs that are sent out when you’re followed on Twitter, as well as postings which are made with replies that are clearly ignored.

Which social media platform do you struggle to harness the most?

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Hopefully these five pointers will get you started with figuring out what’s wrong with your social media strategy. Overall however you should never stop evolving your social media approach and always work towards being up to date with the latest in social media tips for strengthening your relationship with your fans (which, handily enough, is the subject of my next hub article!)

Social Media Strategy for Small Businesses

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    • ShelleyHeath profile image
      Author

      Shelley Heath 2 years ago from Birmingham

      Thanks Barbara, glad that you've found them helpful! :)

    • Barbara Kay profile image

      Barbara Badder 2 years ago from USA

      Thank you for some good pointers. I haven't used Linked In very much and have used Twitter rarely. I need to make use of those.

    • ShelleyHeath profile image
      Author

      Shelley Heath 2 years ago from Birmingham

      Hey There.

      I know, it changes so frequently that it can seem pretty intimidating keeping up with it all, and yes the post times are a bit of a find and initially I was pretty surprised by how frequent they weren't, but they seem to work :)

    • ShelleyHeath profile image
      Author

      Shelley Heath 2 years ago from Birmingham

      Thanks PegCole, glad you find it helpful :)

    • PegCole17 profile image

      Peg Cole 2 years ago from Dallas, Texas

      Interesting and useful information.

    • heidithorne profile image

      Heidi Thorne 2 years ago from Chicago Area

      You got that right! There is no such thing as a "5-year plan" when it comes to social media; it's more like a "5-month" or "5-week" plan. Definitely what was working for me back in 2008 doesn't work now.

      So glad you emphasized that there are optimal post times. I'm glad to have Tweriod which shows when the largest share of my users are active and, thus, some ideal times to post. Even though change over time! I've noticed a shift of 1-2 hours from one year to the next. "Auto-schedule" type features (such as in Hootsuite) also help get it right.

      Voted up, useful, interesting and sharing here and, of course, on social media (Twitter)!