ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

What is publicity

Updated on November 26, 2018

Publicity

Publicity improves sales
Publicity improves sales

What is publicity?


Publicity is a non-personal stimulation of demand for a product, service or business unit by planting commercially significant news about it in a published medium or obtaining a favorable presentation of it upon television, radio, Internet or stage that is not paid for by the sponsor.

Publicity and advertisement

Mass Media/ Non-Personal: Publicity reaches a very large number of people through mass media like the Internet, Newspapers, TV, Radio, Magazines etc. It is just like advertising but not as a commercial advertisement but as a regular news article or information.

Commercially Significant News: Commercially significant news has higher credibility. It is one of the significant feature publicity has over the advertisement. Media tent to communicate information free of cost about a product or company which is considered newsworthy. Since it is a news article, the believability is higher than the advertisement. These news articles or information comes in the form of articles or announcement in the media.

No sponsor Report: These articles are the part of the news and have no sponsor. The writer or the report is the origin of the news. This is another feature which differentiates between advertisement and publicity. In the advertisement, the advertiser is the sponsor of the advertisement.

Free of Cost: The other feature of publicity is that there is no cost involved in publicity to the organization. In the advertisement, the advertiser has to pay for the advertisement. This is another feature which separate advertisement from publicity. The information in the publicity is not sponsored by the organization. So they need not pay for the publicity.

Purpose: The purpose of publicity affect the organization in two ways as there is two kind of publicity. Favorable publicity increases the credibility and results in building faith in the product or company. Unfavorable publicity will result in creating doubt in the mind of people for the product or the company. Favorable publicity increases the demand and unfavorable publicity decrease the demand. Review of sports and cultural events sponsored by different organization increase the credibility of the organization.

Unfavorable publicity like the dangerous battery used in a mobile phone will reduce the faith of the customer. Defective parts used in the automobile will decrease the demand.

Newspaper Publicity

Newspaper plays an important role in publicity
Newspaper plays an important role in publicity

How to do publicity?


Publicity is an act of making a suggestion to a journalist that leads to a featured article or news story in the media like newspaper, TV, Magazine, radio etc. The success of publicity depends on the input given by the organization about their company or product. It may inclusion of a new product in the list of products already publicized or a brand new news story. The reporter or the journalist make a story or article about the company or product and publish in the media. The quality of publicity depends on the quality and quantity of information the journalist or the report gets. It will lead to an increase in the demand of the product and the credibility of the company.

What are Public Relations?

Public relation is a broader field which covers publicity. It also involves the crisis communication, investor relations, special events, sponsorship and other activities designed to mold opinion. It is the act of maintaining the public image of the organization or high profile persons.

Definition of Public Relation formed by the first World Assembly of Public Relations Associations held in Mexico City in August 1978 is "the art and social science of analyzing trends, predicting their consequences, counseling organizational leaders, and implementing planned programs of action, which will serve both the organization and the public interest".

Comments

    0 of 8192 characters used
    Post Comment

    • Iamsam profile imageAUTHOR

      Helna 

      7 years ago

      Thanks cheeky Girl for your visit and comment.

    • Cheeky Girl profile image

      Cassandra Mantis 

      8 years ago from UK and Nerujenia

      Wow, some good definitions and information here on publicity. I saw your profile via the forums. I also wanna make a pile of dosh from this internet. Making blogs and websites and monetizing stuff. Wish you lots of luck! :)

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)