ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

10 Easy Steps for Starting a Home-based Craft Business

Updated on August 27, 2017

Home-based craft businesses are great ways to share your talent with others and make some extra income. Depending on the amount of time and work you put into it, you may even be able to quit your day job, a dream of many crafters.

If you decide to take your hobby to the next step, here are a few easy steps to help your dreams come true.

1. Write a Business Plan

A business plan is basically a road map. Having one will keep you on track and goal-driven. A high-quality business plan should include basic company information, a list of your products offered, a marketing plan, a budget map that includes financial projections and sale vs. profit objectives and a plan of operations.

2. Select a Business Name

Selecting a business name is huge when setting up a craft business because it will literally follow you everywhere and will be the one thing that helps define your company. When you select your business name, make absolutely sure you are 100 percent happy with it because once you are established under your business name, it can be very difficult to go back and start over from scrat

3. Business License / Tax ID

If you are going to be selling products (online or not) you will the proper permits. First and foremost you will need a business license. These licenses are relatively inexpensive and can easily be obtained through your town hall or town website.

A tax ID number is required if you live in a state that collects sales tax. To obtain this seller’s permit and view your state’s individual guidelines and rules for use, visit your state’s website.

4. Set Up a Craft Work Space

If you are serious about selling your crafts as a legit business, you need a legit work space. Operating a craft studio from your home significantly reduces your start-up and overhead costs, but will require you to be much more organized and focused with your time. Think of crafting from home as an actual day job and not some casual hobby to pass time. Designate a specific room or space in your house and fill it with your supplies and inventory.

For more ideas on creating home craft studios, read my other hubs on this subject.

5. Do Your Research

This step is often overlooked but can be extremely beneficial if done correctly. Checking out your competition helps you to see other products that exist within your market to give you a little help when trying to figure out your price points. Competition research can also help you take your ideas and make them even more unique. Developing a niche that isn’t saturated gives you the upper-hand because you will be offering products that can’t be found elsewhere.


6. Inventory

Before you start selling, make sure you have enough inventory to offer your customers a wide variety of products. Shops with just a few items don’t get much action because there typically isn’t enough of a selection to keep customers interested. It is worth waiting until you stock up on many different items. Also keep in mind that once you go “live”, you may receive custom orders that require you to make multiple variations of a product.


7. Sell to Family and Friends

Once your inventory starts taking shape, you may want to start selling to people in your immediate circle for two reasons: First, it will give you the opportunity to test your market. Your friends and family can offer their honest opinions about your products and costs that will give you a first-hand glimpse into the market. The other reason to start selling to friends and family members is that they are a direct form of advertising. Potential customers who see your items will circle back to your shop, thus growing your customer base.


8. Marketing

Now that you’ve stocked up on your inventory and have sold a few of your items to your friends and family, you will need to increase your customer base by marketing. Don’t just assume that because your items are unique or “pretty” that people all over the world will just automatically flock to you. They need to find you first. Start by designing your own business cards, postcards and mailing labels. Include them with all of your first orders to further increase your potential customer list. Leave business cards on shopping market bulletin boards and mail postcards to neighbors, friends and co-worker.

9. Start a Blog

Blogging is great for a home-based business as it offers you a way of photo-journaling your creations and designs. As many of your products will be sold, a blog allows you to keep a record of previous creations.

It also allows potential customers a chance to see items you have previously sold and can lead to custom orders.


10. Promote

Nowadays, social media is huge. Take advantage of it by creating a Facebook page, Twitter account or Pinterest board. The internet is a tremendous tool that allows millions of people worldwide to see your creations. Showcase your products and services in multiple social media markets to increase potential sales.

Comments

Submit a Comment

No comments yet.

working

This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

Show Details
Necessary
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
Features
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Marketing
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Statistics
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)