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10 Great Promotional Candy Gifts For Trade Shows

Updated on March 10, 2014

Getting Started

So you’re manning the trade show booth this year? You need to give away something good in order to entice people in to see your booth and talk to your people. And it can’t be pencils or tape measures like everyone else will do.

The more traffic you get, the more business you bring in. And nothing brings people in like candy for your business gifts.

Would you rather receive a treat or a trinket at a trade show?

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Ordering the Candy

Here are some ideas for promotional candy you can order ahead of time and have to hand out at the show.

Think ahead, though, as delaying your order until the last minute could mean your candies can cost way more than they should or that they don’t make it to the show at all.

Candy Bars

Everyone thinks of the candy bar first when they think of candy for a show. And it’s for a good reason. These business chocolate bars are the perfect shape to wrap with your own promotional wrapper.

Order them online and you don’t have to do any of the work. Have your logo or message printed on them.


Fresh Cookies

You can go for a high end name like Mrs. Fields or you can have chocolate chip logo cookies at the booth. If you can bring in a small toaster oven and make them there, no one will be able to resist the wafting scent in the air. You’ll have more traffic at your booth than you know what to do with.

Who Can Resist Yummy Treats?


Chewing Gum

Gum is just fun and you can so many different ways with it. Offer fruity flavors that make adults feel like kids again. You can also get these printed with your logo if you order online. Don't settle for ordinary when it comes to talking up your company!

Would you enjoy gum as a trade show treat?

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Shaped Chocolate

Think outside the bar and have candy made in the shape of something that relates to your industry. Do you make screws for industry? Have chocolate screws made. In the animal field? Go for different shapes of animals or pets. These are so fun and who doesn't love chocolate? Your booth visitors will definitely enjoy these wonderful business logo food gifts.


Novelty Candy

Think retro and then go with it. Bring back some of the old favorites like Mary Janes, Pop Rocks, Lemonheads, Razzles, Chiclets, or other fun classics. Have a whole classic candy display going, people will visit out of curiosity and stay for everything else you have going on there.

Stand Out From The Crowd


Shiny Candy

Think gold coins or other shiny wrapped chocolates. You’ll catch their eyes with the shiny glint. Make it something worth talking about to lure in conversation from passerby's. You can find these online, just do a search for gold or silver candy and sort through options that apply to your business.



These can be personalized with your brand name online. And, you can now have a photo or logo and words printed on. Leave enough time and be prepared to pay a little extra for these. They come looking fabulous but they don’t come cheap.

You'll also need to make sure you store them in a cool place so they don't melt!

What do you think about custom M&M's?

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Creative Candy Idea



Who doesn’t love a giant multicolor swirled lollipop? Go big and you’ll grab every eye. Customize these with a design or your company colors to drive home your message. These are going to be a hit, and people will ask others where they got theirs!



Sometimes when you’re talking with clients, you might want to pop a mint. Offer your guests individually wrapped mints, or wrap your mints in little favor boxes to avoid the spread of germs from those unwrapped bulk after-dinner type. These will go even better in the afternoon after all the attendees have had lunch!



Gummies bring out the kid in everyone. Have individual gummies on hand in wrappers or have giant gummie bears lining your booth and raffle them off. You can collect business cards in a fish bowl and call the winners after the show, or during the show. The choice is yours!


The Wrap-Up

Candy is a great gimmick to lure guests into your booth at your next trade fair. Plus, you’ll have something to do while you’re standing around waiting.

You can try out a few yourself (just to make sure they’re good). It may be the oldest trick in the book, but a giveaway of candy always works.

The important thing to remember is once you have the attention of prospects, they’ll listen to your sales pitch.

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    • jtrader profile image

      jtrader 3 years ago

      I would stop by for information but as you pointed out, food is always a good draw.

    • janices7 profile image

      Janice S 4 years ago

      Great ideas - I'd definitely rather get a little treat than another cheap pen!

    • Eiddwen profile image

      Eiddwen 4 years ago from Wales

      Interesting and a great share. Useful to many and I vote up.


    • randomcreative profile image

      Rose Clearfield 4 years ago from Milwaukee, Wisconsin

      Thanks for the great round up of ideas! These suggestions are applicable to so many different types of trade shows, conferences, and other corporate events.

    • jkvkdailey4 profile image

      jkvkdailey4 4 years ago from Minnesota

      I attended a trade show about a month ago, and the booths with the most traffic were those giving away something edible!

    • Nicole S profile image

      Nicole S Hanson 4 years ago from Minnesota

      I would've never thought of giving out custom candy at a trade show but it's a great idea. So many times those cheap trinkets just break anyway. Either that or they get lost. With edible items, it's more practical. As long as you give them a specific way to remember your name with it.