ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

10 Ideas To Promote Your Business Blog

Updated on January 9, 2014

Starting & Promoting A Business Blog

Starting a business blog can be a big commitment. As well as posting to your site regularly, you will need to have a marketing strategy in place so that your blog is promoted consistently in order to attract new and repeat traffic. A business blog if marketed successfully can provide your business with new customers, new interest and new sales.

Content Marketing
Content Marketing

Ten Top Tips To Promote Your Business Blog

Some people consider it an achievement that they've finally got their blog up and running at all.

They are delighted when they manage to schedule a 20 minute slot in their diary once a week to pen a new blog post.

Some even go to the trouble of researching websites which offer stock images at a very reasonable rate . . . except . . . they are just not getting the numbers of visitors they anticipated. And there's only so many guises relatives or friends can adopt to make a blog look 'busy'.

Maintaining a blog for your business is a very different prospect from starting a blog for fun or personal use. If this is 'business', then it should be treated as such.

'Who is going to read my blog posts?'

It's a reasonable question.

And 'how can I get more people to leave a comment?'

The answer in both cases is 'promotion' - a steady, consistent stream of it.

Without an active promotion strategy in place, your blog is unlikely to receive anywhere near the amount of traffic it deserves relative to the amount of effort you put in. You may wish to employ the services of a marketing consultant to help you get more recognition (and a better response) quickly.

One of the best outlets for promoting your blog is via social media.

So you've written your latest blog post - what next?

Here are 10 ideas to consider:

1. Post to Twitter using a platform like Buffer or HootSuite (you can schedule your Tweet for later in the day if that suits your audience better).

2. Are there any key influencers in your industry who would benefit from your post? (of course there are). So drop them an email introducing yourself and ask if they will kindly re-tweet to their followers, offering to reciprocate at a later date naturally.

3. Post to your Facebook business page. Some people choose to post to their personal Facebook account also, but it's a matter of choice.

4. LinkedIn, LinkedIn Groups and LinkedIn Answers: these can all be valid places to send your latest blog post, though it's important to be selective with the content you use - you don't want to be accused of spamming.

5. Recently acquired by Twitter, Posterous allows you to readily share your content across multiple platforms. Definitely worth looking into.

6. Do you follow or participate in any industry forums? When you begin a discussion or leave a comment, many forums allow you to place a signature or byline which you can link to your website URL or a relevant blog post.

7. What about other blogs in your industry or similar non-competing organisations? Might they be interested in what you have to say?

8. Your email list. Fair enough, if visitors have the option of subscribing to your blog feed, you won't want to bombard them with individual posts. However, it's a good idea to pick out say the best 6 posts from the last few months and include the links in a special email along the lines of: 'Recent Blog Posts You Won't Want To Miss'. If you don't yet have an email list, make plans to start one.

9. Use multimedia such as video, podcasts and webinars to promote your blog.

10. Offline media. Don't forget to promote your blog as often and in as many ways as you can: think press articles, news releases, business cards, direct mail . . .

Whether you decide to it yourself, or employ experienced marketing consultants to kickstart your success, show that your blog means business.

And give your mum and your friends a well-earned break!

New Guestbook Comments

    0 of 8192 characters used
    Post Comment

    No comments yet.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)