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22 Ways to Drive Traffic to Your Website
One problem that we internet marketers face is getting traffic to our websites and blogs. We find that getting our website and blog set up and online was the easy part. Once online, we expected the world to beat a path to our online doors, customers would be clamoring to buy our products and services, and we'd be awash in sales and profits.
But much to our dismay we ended up with a dead lonely website. No traffic, no buyers, no sign ups to our newsletter, nothing. In turn killing any entrepreneurial spirit we may have felt.
Build it and they will come is a great line in a movie, but it sure doesn't pertain to the real world.
Well there's good news, since you've already built it half the battle is already won, now it's time to win the war. I'm going to share with you 22 ways to get more traffic to our websites and blogs that will get us, are products and services in front of the eyes of the buying public. Ready? Lets dive in.
Facebook- Put up a Facebook business fan page. Give your followers informative, helpful content and link back to your website for special deals and offers.
You can run contests and special promotions and most importantly put up a email sign up form on your page, it's a great way to build your email list. Don't try to sell to much from your fan page, leave that to your website itself. https://www.facebook.com/business
Linked-in is the largest professional network with over 300 million users worldwide with over 93 million in the United States alone. Set up a professional or company page, network with other professionals, get active in group discussions, join a group or start your own and promote your business. https://www.linkedin.com/
Bni International has over 170,000 members worldwide and has generated over 6.6 billion referrals which has generated over 8.6 billion dollars of business to it's members. Bni has a list of local chapters so you can join one in your area, giving you exposure to many people and businesses and opportunities to network. http://www.bni.com/
Start your own radio show to promote your business, turn your blog posts and website content into a podcast, conduct interviews with fellow marketers and other business professionals. Podcasting is another way for your customers to hear about what you do and a great way to drive traffic to your website, in addition, as your podcasts become more popular it can create a flood of new prospects to to your website who otherwise might not have found you.
Creating a podcast is easy, plug a microphone into your computer, use a free audio recorder such as audacity http://audacity.sourceforge.net/download create a audio file, record it and save it to your computer, then finally upload your file to a podcasting site. http://www.technorms.com/37746/best-sites-to-host-your-podcasts
What kinds of businesses out there can you team up with that have products and services that are non competitive and complementary to what you sell?
As an example, lets say you sell a fitness program, you would contact companies that sell vitamins, supplements, natural foods, and exercise equipment etc. Then ask them to advertise your product/service to their customers by way of their email list, direct mail campaigns, and any other way they have contact with their customers. Then offer them a percentage of the profits that come from the sales.
Jv's are one of the most effective ways to get what you sell in front of the buyers your looking for
Learn more about joint ventures by downloading a free eBook that pretty much teaches you the a-z of joint ventures. http://www.pdf-archive.com/2015/03/19/joint-ventures/
Online video has had an explosive impact for savvy marketers, it's one of the biggest and fastest growing advertisement media and it's one marketing avenue you should be taking advantage of.
YouTube has more than one billion users who watch hundreds of millions of hours everyday and more than a million advertisers the majority of which are small businesses, so get out there make a video and promote your business.
Speaking of YouTube you can also jv with other youtubers. Using the joint venture example above, you would contact your potential partner at their channel and ask them to place a link below their video, when a viewer clicks on the link and buy what your selling you give your YouTube partner a commission.
Give your customers a free sample, free e-book etc. for every sign up from a user invite.
Provide a discount when they share on Facebook or Twitter.
Offer a sample chapter of an e-book when they share it with their Facebook, Twitter followers.
Fiverr is a online marketplace offering services, where you can get a variety of things done at a cost of $5
Hire someone on Fiverr to drive visitors to your website, blog, Facebook page etc.
You can even have your business advertised or mentioned on a radio show segment.
There's plenty of ways to use fiverr to drive customers to your offers especially if you have a small marketing budget, it's a cool little service to include in your marketing arsenal.
Guest blogging is where you would write posts to be published on others blogs. Writing the right kind of content for other blogs can establish yourself as an authority in your industry, getting traffic back to your site and building backlinks.
10.Work for free
Think about providing your services for free in exchange for publicity, word of mouth advertising, testimonials, backlinks etc. Show people that your not out just to make a buck, that your there to solve a problem and fill a need.
11. Chamber of Commerce
Join your local chamber of commerce, network with other business owners, offer to give a speech, invite members to a live webinar.
In my town a few months back a local Internet Marketing company gave a speech to chamber members which the chamber promoted, explaining the importance of social media and email marketing, a lot of members attended. So it's definitely something to keep in mind.
12. Direct Mail
With the rise of email, social media and video you would think that direct mail was dead, far from it. From 2009 to 2014, 4.4 billion dollars was spent on direct mail marketing, in addition 73% of respondents in a survey said they trust direct mail more than email and 80% of marketers plan to invest more in direct mail. I would suggest that you put your copy and content writing skills to work and write up some killer direct mail campaigns.
13. Squeeze Page
A squeeze page is a landing page for capturing opt in email addresses.You can give away a free eBook, white paper, case study in exchange for their name and email. Once you have them on your list you can continue to market it to them over and over again.
14. Adwords Bing Facebook ads
To get visitors to your site within in minutes, consider investing in a pay per click campaign. However with pay per click it can get a little pricey since your paying every time someone clicks on your add, but if you want visitors now it's the way to go.
On the other hand if you have a small budget to work with you would be better off using Facebook adds, which are a heck of a lot cheaper than Ad words and Bing.
Affiliates are simply marketers you recruit that market your products/services to their websites, newsletter subscribers and email lists. In addition you can sign up as a merchant to an affiliate marketing network like Share a Sale, Commission Junction and Clickbank and have affiliates come to you.
Host a live or recorded webinar and give a lecture or workshop about your business.
Webinars are especially effective if you provide consulting or coaching services.
17. Teach a class
We all have knowledge and skills that others would love to have, so why not teach it to others and make money and acquire new customers in the process! You can do this by creating a course at www.udemy.com .
Udemy provides a platform where you can offer a course for free or charge a fee. You can then promote your course yourself and keep 100% of the revenue or have Udemy themselves promote your course and split the revenue 50%.
If you have a site with your own products sell them on Amazon. You can have Amazon do the heavy lifting for you by having them store your products, ship your orders and manage your customer service and returns.
With over 95 million monthly visitors, you can sell your products to an audience you may not currently be reaching.
Invite other experts to write for your blog. Set up an expert panel of contributors that give your readers helpful, engaging and informative content on a wider variety of topics than their getting now.
Not only that but you can offer your contributors the opportunity to advertise their products and services on your site and either charge a fee or work out a percentage. Even better, with a panel of contributors writing for you, your content will continue to grow without writing all the content yourself.
20. List brokers
Hire a reputable list broker that specializes in permission based marketing. Essentially what a good list broker does is target prospective customers who have opted in or consented to receive email on products that interest them.
They can help you target specific demographic groups based on age, income, interests and geography. List brokers are effective for both business to business and business to consumer companies.
Re-targeting is simply a Java Script Key in the footer of your website that keeps track of people who visit your site and displays your ads to them just about anywhere they go as they visit other sites online.
To many of us online marketers get so caught up in the online world of marketing and advertising that we forget the millions of potential prospects that exist offline.
Because of this, new ways to profit are not acted upon and most importantly, since our competition is not actively marketing offline either and because were not tapping into this source of revenue and customer acquisition., we miss out on the possibility of getting a jump on our competition.
There you have it, 22 ways to get more traffic to your blogs and websites. While not extensive I hope it gives you some food for thought and just maybe there was at least a couple ways listed that you may have not tried or maybe not have thought of at all.