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3 Secrets To Starting A Successful Business

Updated on June 16, 2012

Three Secrets To Being Good In Business...

Everybody is a businessperson. That's essentially the secret to being a successful businessperson. You have to know that you have the ability to sell yourself and your product. You need to know that you have an idea that is worth pursuing. There is someone out there who needs or wants what you have to offer. Are you willing to give the customers what they want?

Learn To Capture Your Audience

No one is going to sell anything if the customer isn't listening. Selling a product is all about telling a good story. Everyone loves to hear a good story. This is how you get people to at least hear what you have to say. That interest is going to turn into sales rather quickly.

People Don't Always Know What They Want

Not many people are desperately in need of a lawnmower that turns into a pool. However, that could be because they don't know how cool it could potentially be. Novelty items are always in demand because the customer wants to be the first to display that weird new product that could become a big hit in the future. Imagine being the first person to drive a car or use a cell phone before they were big deals.

Kids Are Easily Hooked

Selling to children is a double-edged sword. On the one hand, they are easily convinced to buy something with a cool commercial or mascot. On the other hand, you have to convince their parents that your product represents money well spent. At least for this secret, you should go ahead and draw the children in. Just make sure you aren't marketing anything harmful such as tobacco. That is deceitful and dishonest.

Never Be Afraid To Make A Sale

People don't always want to spend their money on what you have to sell. However, this doesn't mean you give up. Even if you walk away the first time, you do not give up on a sale. There are ways you can keep in touch with people without being too annoying or pushy.

Always Leave A Business Card

Make sure your potential customers can always contact you. In fact, make sure you have a presence in many different advertising channels. Billboards, customized thumb drives and being on Twitter can help you get in touch and advertise to potential customers. The goal is to keep your name fresh in the mind of the person who may need what you are selling.

Get Involved With The Community

You might decide to volunteer for the youth baseball program in town. This could be a great way for a sporting goods store owner to connect with parents of the youth players.

Over time, the parents may see you as more of a contributor to the community as opposed to someone just looking to make a profit. Your company could even become the sponsor for the youth league.

That would mean guaranteed sales in excess of what you could get from just one customer. Thinking outside the box means more money in the long run. Customers feel more comfortable when they are working with people they trust. Do your best to earn this trust.

Spend Time Planning Before You Open

The most important of the three secrets to starting a successful business is to have a good plan. You need to have your business plan written up before you launch your company. It is also important to have a sales plan in place before you open your doors.

Have Customers Pre-Order Goods

A video game maker may ask customers to pre-order a copy of their new game. Even a company that makes friendship bracelets could benefit from this strategy. It will enable you to raise capital without having to ask for a loan. Having customers pay ahead of time also allows your business to fulfill the order without worrying about not having the money to cover it.

Market Aggressively Prior To Launch

Make sure you are getting the word about your brand as soon as possible. Get on social media, get on the airwaves and get your name out there to as many people as possible. Something as easy as putting a decal on your car can raise awareness of who your company is. These little things can create a buzz before you start up. Having a line of customers at your door on your first day of business makes becoming profitable much easier.

Have Confidence In Your Business And Yourself

A lot businesses go under in their first year. You don't have to be one of those people. Market well, use your resources properly and follow through on your idea. There are a lot of people who are rooting for you to succeed. Don't close your doors until you are sure your idea isn't going to be a profitable one. The key is to tweak and make adjustments as things change. If you can do that, you have a great shot at being a successful business owner.


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    • sarahshuihan profile image

      Sarah 4 years ago from USA

      Great hub. I agree that being confident about what you do is very important. That, and being patient and seeing your business through. I don't think people realize it might take a while before you really start to see earnings.

    • Bredavies profile image

      Bredavies 5 years ago

      Well done. There is a lot of information in your hub. Will share. :)