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4 Secrets to Successful Personal Branding for Entrepreneurs

Updated on October 25, 2015

Personal branding for entrepreneurs is more than just the latest catchphrase in the business world. Branding yourself can put you at an advantage in today's business climate that is becoming more and more competitive across all industries. Whether you're just beginning to think about personal branding for entrepreneurs or have already done work to begin to build your personal brand, these four secrets will help you get the best results from your efforts.

1. Clearly Define Your Brand.

You can't market yourself if you don't know who you are. Take the time to carefully evaluate what it is that you have to offer that others in your field don't. Then, think about how you currently present yourself to others. Are you doing enough to let your value show through? Changing the way you present yourself and interact with others to better communicate your value is one of the most important aspects of successful personal branding for entrepreneurs.

2. Network Right.

You know how important word of mouth is for companies that want to promote their products and services. It's no different with personal branding for entrepreneurs. Having a network of people who know who you are and what you have to offer and will actively recommend you to others will help you to get the word out about your "brand." The key to networking well is to give in relationships. Before you think about how you can ask a new contact to help you, find a way to help them. Find them a referral. Tell them about an upcoming event that might interest them. Let them know about a possible sales opportunity. When you give up front, you're far more likely to receive in return.

3. Master the Art of the PR.

Press releases can be a fantastic, free way to get your name out there, but you have to be careful about how you craft releases. If a press release is full of nothing but self-promotion, it won't get more than a quick glance from reporters. Instead, share stories that are actually newsworthy and make sure that you focus on the facts. Highlight why the story is relevant or important for a larger audience. The goal should be to spark the interest of the reporter, so that you have a chance to tell your story. The article should ultimately be what promotes you, not the press release.

4. Guard Your Reputation.

It only takes one thoughtless Tweet, one unprofessional photo on Instagram or one tasteless blog post to destroy the brand you've worked so hard to build. If you want to succeed with personal branding for entrepreneurs, you need to carefully consider how every thing that you post online could be perceived to others. It's okay to be thought-provoking and even a little controversial, provided that the message being sent reflects positively on your brand and is in line with the image you're trying to present to the world. You should also set up a Google Alert and monitor what gets posted about you and your business online, so that you can get to work with damage control quickly if anything negative ever surfaces.

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