ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

4 Ways To Improve Your Company's Blogs

Updated on August 18, 2019
profile image

Ahmed Shayan is an expert in digital marketing and content. He has been working in this field since 2012. Shayan has worked on many projects

Company blogs often hold the reputation for being unexciting with sparse recognition on social media platforms. To focus on company blogs is to essentially prioritize the company’s image and thus, pave the way for skyrocketing the company’s recognition.

The issue with company blogs is that they often lack a creative edge – which in turn, further drowns their chances of climbing the acknowledgment ladder. Experienced marketers and writers know exactly what is lacking in their company’s blogs. And because of their ability to quickly pick up missing elements, they muster up creative and innovative strategies to ensure their blogs reaches the standard as expected by readers worldwide.

Company blogs are determined to fail if its content isn’t revamped from time to time. For company blogs to catch the attention of its readers, it is crucial for marketers to hire professional writers that can heavily invest their creative juices in drafting exceptional content.

Here are the 4 ways companies can improve their blogs:

Blogs Should Revolve Around Company’s Industry, Products, and Services

While it’s good to serve your readers a wide selection of blog content, companies should majorly stick to writing blogs which include company background, history, products, and services. This way, if there are customers who are clueless in understanding the functionality of your business and products, they can always head over to your blogs for more information.

Your blogs should mainly cover the different ways your product can be used, the science behind your product’s design and packaging, the research behind the development of your product, etc. You may also indirectly or directly advertise your products by discussing why your product or service stands out from the rest, the different demographics your product is aimed at and how you can take care of products.

Don’t Shy Away From Using Images and Multimedia

One way to make your content all the more exciting is the use of images and videos. Not only using images is a great way to let your readers know exactly what you are talking about, but it also keeps them interested in reading through your whole blog for more information.

However, you do not want to go overboard with images and videos as they can tend to give off an advertisement vibe. The last thing you want to do is scare your readers away with way too many unnecessary images which can be often confusing.

Post Consistently

In order to keep your readers interested and keep coming back to learn more, you want to publish blogs on a frequent basis to keep them close to you. You may want to create a proper schedule for publishing your content and stick to those days strictly so as not to seem unprofessional.

For starters, you may want to publish 1 to 2 blogs per week to test the waters, and then as time progresses, kick it up a notch and publish 3-4 blogs per week. This way, you will get to see the dos and don’ts of publishing blogs and will help you to get into the swing of things.

Also, in addition to posting blogs frequently, you should keep scrolling through the comments to detect any distressed or confused reader who may have some serious queries they want answers to. Taking the time to reply back to comments and queries will not only help boost your company’s image, but it will also help you to build a satisfied and happy customer/reader base.

Keeping the customer’s ease of product/service usability in mind, your blogs should consist of answering their questions related to company-related topics and trends.

Improve Blog Design For Better Usability

If your company blog is quite abundant in content, you should aim to design your blog using a news-style home page interface which has brief snippets of your latest posts. We say this because standard blogs consist of scrolling through the page till you find the content you’re looking for – resulting in wasting the time of the reader and making their stay at your website very limited.

Declutter your blog of excessive widgets, sidebars, and navigation bars and try to keep them at a minimum to avoid lengthy and distracting blog pages. Navigation links should be included in your blog to save the time of your users from searching through the website aimlessly. In conclusion, don’t clutter your webpage.

© 2019 Ahmed Shayan


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
    ClickscoThis is a data management platform studying reader behavior (Privacy Policy)