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4 Ways To Improve Your Company's Blogs

Updated on August 18, 2019
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Ahmed Shayan is an expert in digital marketing and content. He has been working in this field since 2012. Shayan has worked on many projects

Company blogs often hold the reputation for being unexciting with sparse recognition on social media platforms. To focus on company blogs is to essentially prioritize the company’s image and thus, pave the way for skyrocketing the company’s recognition.

The issue with company blogs is that they often lack a creative edge – which in turn, further drowns their chances of climbing the acknowledgment ladder. Experienced marketers and writers know exactly what is lacking in their company’s blogs. And because of their ability to quickly pick up missing elements, they muster up creative and innovative strategies to ensure their blogs reaches the standard as expected by readers worldwide.

Company blogs are determined to fail if its content isn’t revamped from time to time. For company blogs to catch the attention of its readers, it is crucial for marketers to hire professional writers that can heavily invest their creative juices in drafting exceptional content.

Here are the 4 ways companies can improve their blogs:

Blogs Should Revolve Around Company’s Industry, Products, and Services

While it’s good to serve your readers a wide selection of blog content, companies should majorly stick to writing blogs which include company background, history, products, and services. This way, if there are customers who are clueless in understanding the functionality of your business and products, they can always head over to your blogs for more information.

Your blogs should mainly cover the different ways your product can be used, the science behind your product’s design and packaging, the research behind the development of your product, etc. You may also indirectly or directly advertise your products by discussing why your product or service stands out from the rest, the different demographics your product is aimed at and how you can take care of products.

Don’t Shy Away From Using Images and Multimedia

One way to make your content all the more exciting is the use of images and videos. Not only using images is a great way to let your readers know exactly what you are talking about, but it also keeps them interested in reading through your whole blog for more information.

However, you do not want to go overboard with images and videos as they can tend to give off an advertisement vibe. The last thing you want to do is scare your readers away with way too many unnecessary images which can be often confusing.

Post Consistently

In order to keep your readers interested and keep coming back to learn more, you want to publish blogs on a frequent basis to keep them close to you. You may want to create a proper schedule for publishing your content and stick to those days strictly so as not to seem unprofessional.

For starters, you may want to publish 1 to 2 blogs per week to test the waters, and then as time progresses, kick it up a notch and publish 3-4 blogs per week. This way, you will get to see the dos and don’ts of publishing blogs and will help you to get into the swing of things.

Also, in addition to posting blogs frequently, you should keep scrolling through the comments to detect any distressed or confused reader who may have some serious queries they want answers to. Taking the time to reply back to comments and queries will not only help boost your company’s image, but it will also help you to build a satisfied and happy customer/reader base.

Keeping the customer’s ease of product/service usability in mind, your blogs should consist of answering their questions related to company-related topics and trends.

Improve Blog Design For Better Usability

If your company blog is quite abundant in content, you should aim to design your blog using a news-style home page interface which has brief snippets of your latest posts. We say this because standard blogs consist of scrolling through the page till you find the content you’re looking for – resulting in wasting the time of the reader and making their stay at your website very limited.

Declutter your blog of excessive widgets, sidebars, and navigation bars and try to keep them at a minimum to avoid lengthy and distracting blog pages. Navigation links should be included in your blog to save the time of your users from searching through the website aimlessly. In conclusion, don’t clutter your webpage.

© 2019 Ahmed Shayan

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