5 Advertising Resources You Haven’t Tapped Into Yet
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These days everyone seems to be a marketing genius.
However, surprising as it may be, there once was a day when marketing was a job better left to the professionals.
That day is not this day.
Today, it’s likely that as a business owner (big or small) you have relied on the information you have gathered from the Internet about how to go about marketing your business.
Unfortunately, certain things get lost in translation when not done by a professional, and there’s a chance that your marketing strategies are doing more harm than good to your endeavors.
Sure, you can go on Facebook and pay for followers on your company’s page.
Yes, you can use an app to buy followers on Instagram and Twitter.
Yes—you guessed it—you can even find blogs that will blast your information across their pages.
Does this mean that you will wind up with likes? Retweets? Status shares?
Nope—in fact, it’s likely to just make your company look fake and put off potential consumers and competitors across the web.
So what should you do?
Take a look at these five untapped advertising resources that you are not putting to use but are incredibly resourceful for your company—big or small.
Signs and Billboards, Galore
Take a second and think about the last time that you went for a drive.
How many signs did you come across?
Twenty? Thirty? Fifty?
Signs are around and with good reason: they work.
When you’re struggling to find something, signs are the first things we look for.
What are some of the magical effects of great signage?
- They make a great first impression
- They can help identify your brand and its role in the area
- They make communication easy and effective
Whether it is a coffee stop or even a retail shop, a well-placed sign will alert the unassuming driver to its presence.
For larger companies, signs that use an LED display can helpfully address needed information, important dates, and details about the brand.
A well-placed LED sign also gives companies an air of success, creating a look of professionalism and authority over their brand and business.
Either way, a well-placed and designed sign will attract attention and serve as a traditional, non-intrusive, and successful form of advertising.
How can you get your social media to work well?
- Keep your platforms up-to-date. Nothing puts off a potential follower more than seeing that the page has not been updated for months. Why follow someone/something when there is no guarantee that they even take the company seriously enough to keep it updated?
- Don’t rely on just one platform. As stated, platforms work best when linked across others. For example, having your Instagram posts automatically upload to your Facebook page helps increase viewership and/or potential shares. Be sure that all forms of your social media marketing stretches across the social media spectrum.
- Find out the best times to post. Different social media sites have different times and days for when they get the most activity. Make a list of the peak times for the social media sites you plan on using and create a schedule that you follow each week to keep things freshly updated.
Social Media--The Right Way
As mentioned above, social media as a form of advertising can be used incorrectly, which can result in disastrous results for your overall marketing campaign.
Yes, you can pay for followers and likes, and yes, to some extent this will create a level of site engagement.
However, this site engagement is not only a false representation of how your site is doing, but is also likely to not yield any real results.
Social media thrives because of the real connections created by real people.
These connections thrive even more so when they are spread across different platforms, allowing your followers to follow and share across different forms of the web.
The more genuine followers, shares, and likes that you get, the more likely you are to see a return on your company’s sales.
Must Knows For Email Marketing
- Great Content: Content should be readable, quick, and to the point. It should also not just be in the body of the email, but in the subject and headers as well. While including things like sales and discounts in the subject line can encourage clients to open the email and make a purchase, it can also look like spam. Instead, try using something more appealing such as "Valentine's Special Ending Soon" to get your customers' attention.
- Readability: Be sure that your emails are responsive and open across all types of emails, phones, and computer devices. Not doing so can keep potential clients from opening the email and reading it, which in turn keeps your company from making a sale.
- Audience: Your company likely has a specific target in mind: play to this target. Straying from your key demographic for the sake of straying will not do your company any good and will be a wasted effort.
- Timing: Like social media, timing is everything with email marketing. For example, sending emails out in the middle of the night will get lost in the fold of all of the other marketers out there. However, sending your emails out at 2pm when you know people are coming to the end of their daily emails at work will encourage someone needing to take a break to open your email.
Email marketing, is an often underrated form of marketing that works to great success of companies.
Not only can you keep an eye on the number of times that your emails are opened, at what time during the day, and how many lead to a click through for your site, but you can also customize them to individual persons.
Unfortunately, about 90% of email heads into the spam or trash folder, which means that you will need to be savvy with your email marketing technique.
Blogging Is Not Dead
So maybe you have heard that blogging is dead.
I am here to tell you that you are wrong.
Yes, blogging has reached a particular boom in recent years, but that does not make it any less effective.
Blogging about something you know (i.e. writing about cleaning windows on your window washing company’s site) encourages authority and helps get your information out into the world.
However, blogging for blogging’s sake is dead.
There is a purpose behind blogs and that is to get a specific point across.
Writing about multiple things on your one blog, such as religion, music, and movie reviews on a blog that is meant to be about outdoor décor does not do your company any good.
Company blogs should focus on the product and find interesting ways in discussing the product.
Be careful, however, once you start blogging to include some level of unbiased opinion that can be spread across your site.
Doing so will increase your readership and limit the possibility of appearing spammy, which is a turn off and can make your blog difficult to read.
Investing In Merchandise
What’s the best part about attending a college or job fair?
The free merchandise, of course.
I, myself, have been known to find my favorite pens during these fairs and hold onto them desperately until they have lived out their lives.
Merchandise can be seen as a sort of antiquated means of advertising, however, despite all of that, it’s still a useful one.
Well thought out and creative merchandise can span the test of time and generate a lot of feedback as it gets passed around from place to place.
Consider investing in merchandise that is guaranteed to be a hit at conferences and fairs.
Things like sturdy pens, Frisbees, reusable water bottles, and beer-cozies are likely to generate a lot of excitement among students, while stress balls and neck rests are likely to be popular with the working crowd.
People love free things and they especially love free things that they can actually use.
Spend some time brainstorming what kind of merchandise would serve as a great advertising avenue for your company and you will see a return on your investment.
What Form of Advertising Have You Not Put To Use?
- Signs: Signs help people find you even when they are not necessarily looking for you.
- Social media marketing: Social media should be used but used correctly, including keeping it updated, using many different kinds of platforms, and learning the best time and days to upload your posts.
- Email marketing: Emails are a great form of advertising because they can be measured by numbers and altered accordingly. Emails should be readable, content oriented, well timed, and appeal to a specific audience for the best results.
- Blogging: Blogging is a great form of advertising when done correctly, which means practicing proper blog etiquette and writing about your brand in an unbiased way.
- Merchandise: People love free things, so investing in merchandise that appeals to your company’s target audience will result in increased visibility to your brand.
What other untapped advertising methods haven’t you used?
Let me, and others, know in the comments below!
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