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5 Books Every Up & Coming Influencer Should Read

Updated on August 4, 2015

There are a lot of things that consume your time as a socially connected Influencer with little regard to industry. We live in the moment and people have short attention spans, which makes it difficult to connect with people across the board. That said, it is important for us to offer high quality and attractive information to our audience personally and professionally. As an Influencer, your audience depends on you for thought leadership and direction. Here are five books that will help an up and coming Influencer gain authority with their base:

How to Win Friends & Influence People – Dale Carnegie

  • Why
  • Even with all of our technological advancement, we still have a lot to learn from our progenitors. How to Win Friends and Influence People provides insight from some of the most influential people in the history of the modern world.
  • Brief
  • The international bestseller - first published in 1936 - has found a place on the bookshelves of Influencer’s for over 75 years. By clearly outlining a systematic approach to minimizing personal and professional stress, while shaping a vision for your future that will arouse excitement among your associates.
  • Credibility
  • Carnegie conducted educational courses for business professionals for close to 25 years before publishing the book, which served as the proof of process for a book that is still relevant in a modern landscape.

Outliers – Malcolm Gladwell

  • What
  • While reading you will be challenged to look beyond the surface level success of people. Gladwell examines the situational factors that influence the development of some of the most successful outliers, which we can generally emulate in our personal and professional life.
  • Brief
  • An outlier is a point that is distant from other observations. In the book of the same name Gladwell introduces us to several people whose success separates them from their peer base. People who chose to be great, but also have external factors aiding their ascension.
  • Credibility
  • Gladwell uses interviews and imperial statistical data to validate his argument. Along with commentary from the author which bridges the gap between science and opinion.

Tribes – Seth Godin

  • What
  • As we move away from traditional communication methods with breaks and rigid scheduling, and closer to seamlessly connected impulse driven exchanges. We are in a position to catalyze growth within highly curated groups.
  • Brief
  • Godin examines the recent cultural changes that we are experiencing within our society. The journey from small or geographically-centric tribes, to communities without barriers realized in the Information Age. Highlighting the fact that modern tribes that have the potential to scale into the millions need a new form of leadership.
  • Credibility
  • Tribes is a small book published in 2008 which relies heavily on the authors’ professional experience and commentary. Godin is an entrepreneur who has published over 20 books to date.

Fascinate – Sally Hogshead

  • What
  • Fascinate frames out specific factors that have been proven to garner a response from an audience. We can apply the tools documented in this book to enhance our ability to engage with others in our personal and professional life.
  • Brief
  • An examination of marketing techniques curated by Hogshead, which consistently evoke a strong response from consumers. A toolkit which will enable you to push your thoughts to the forefront in a distracted and noisy world.
  • Credibility
  • Hogshead has lead over two decades of research on fascination, which is used to rate and determine the framework of fascination described in Fascinate.

The Black Swan – Nassim Nicholas Talib

  • What
  • This book examines the impact of events that are unanticipated outliers, which consequently have a major impact on popular culture. Events which regularly happen and offer an opportunity for influencers to benefit.
  • Brief
  • A black swan is a highly improbable event with three principal characteristics which Talib examines in the book with real world implications ranging from large scale events down to day to day activity.
  • Credibility
  • Taleb is an epistemologist who applied years of extended research on The Black Swan Theory to establish the commentary listed in the book, coupled with real world examples.

Can you name the person - outside of your immediate family - who you have influenced the most?

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How To Win Friends & Influence People

I hope you take the time to read all 5 books, but every journey has a beginning. i recommend starting with the text that has guided many of the bridge builders who have forged the path for tomorrows Influencers.


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