5 Budget-Friendly Marketing Steps for Startups
5 Budget-Friendly Marketing Steps for Startups
There are various ways to finance your business ideas. But then, sadly, successful plans often require a lot of money. To market your startup on a tight budget inspires innovation as limited funds push you to be creative in sharing your vision with the world.
Here are five marketing steps to help you bring your business to the right audience even with a modest budget.
Share the reason behind your business
When you first meet people, you often have to introduce yourself with a brief description of what you do for a living. Although these mini introductions may appear scary and mechanical to some, they are great opportunities to start marketing your business.
To generate a powerful word-of-mouth marketing, don’t be vague about what your startup does. Instead, try and weave a narrative that will set your company apart from your competitors. Share the reason behind why you started your business or spark a conversation by telling others the purpose of your brand. If there is a cause you support, share it with the people you meet. Doing so will not only bring awareness to your brand but also to your advocacy.
Sharing with people your story will draw attention to your business and will make it more attractive to prospective clients.
Talking about your business with other people may bring it to new heights, but merely having a conversation is not enough. An important and primary step to a successful brand marketing aside from content marketing is strategic positioning. You have to know who to engage with, so you can correctly position your brand in the industry where it belongs.
To do so, start by identifying and defining the category you can associate with the products and services you are offering (e.g., article writing services or modules for an effective SEO marketing). Also map out the core values, vision, and mission of your brand to help you identify who your primary customers are and assess why they should buy from you instead of going to your competitor. Once done, it becomes easier for you to target the right audience to have a conversation with when it comes to marketing your brand.
A core element of any marketing plan is brand development. In a world of endless competition and an almost saturated market, branding becomes the key to success. Aside from your products and services, your brand name (e.g., LinkVista Digital Inc.) and logo will also need to stand out from the crowd to encourage people to patronize your brand.
The initial step to branding is getting a brand name and logo that best fit the personality of your business. You should also grab the first available and well-suited URL for your brand’s website as soon as possible. Developing these three elements of branding requires creativity and the ability to decide in a jiffy as competitors are rushing to get first dibs on what could potentially make your brand stand out and lure customers to it.
Engagement is also key
Doing a hard sell is one common mistake entrepreneurs make. Understandably, entrepreneurs instinctively make a sales pitch to anyone and everyone they meet. Although there is nothing wrong about advertising your brand and trying to convince people to make a purchase, it is still important to engage in relevant discussions that do not solely revolve around your business.
Engaging with prospective customers in such conversations is a valuable element of branding. It develops the personality your brand is creating, all the while making it relevant for people who share the same values with you.
Web presence and social media also make engagement easier and more fluid. With just a click, you get to converse with your target demographic without the discussion appearing like a total sales talk. Some brands reply to people’s comments on their posts and photos while others encourage their audience to share posts. And all that generates consumer interest and is today’s version of a free and quick word-of-mouth marketing.
Carving a niche
Establishing your web presence can also help you carve out your niche. Your social media engagement does not only show your brand’s personality, but it also paints a picture of the culture your business is building. Through engagement with your target market, you can offer an insider’s perspective and show people what it is working in your company. Blogs and video testimonials can also creatively help prospective clients understand your trade. Attending conventions that the industry offers is also a good way of sharing your ideas, and by extension, reproducing the culture you want your market to identify when they hear your brand.
A modest budget doesn’t need to be a hindrance to your business. In fact, it can serve as a stepping stone for marketing startups. After all, the core of marketing is about making connections with people, and that requires creativity and sincerity, not just money.