ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

5 Easy Strategies to Boost Your Business Online

Updated on August 29, 2017

In this day and age accessing the internet has become pretty common and convenient as well. Businesses can truly benefit from this great tool to promote business without having to spend a lot of money on advertising campaigns. The online spectrum has opened up many ways that you can employ to promote your business online. Here I am going to highlight my personal top 5 strategies that helps to promote business online while keeping the ROI in mind.

1. Video Marketing

Video marketing can be extremely beneficial as it allows you to reach a large audience of people who are already interested in what you do. By posting your videos onto various video sharing platforms such as YouTube, Vimeo and Dailymotion, you can really allow your target audience to easily access your information. This method is really easy to do and can really expand your business. Overall, it is something that every company should have.

2. Content Marketing

Content is crucial on the internet. No matter what type of business you may own, you need to ensure that the content that is on your website, profiles, blogs, articles, or anything else on the internet is relevant and entails what you need it to. While content needs to be descriptive, it also needs to be to the point and carry just what people need to know.

3. Search Engine Optimization (SEO)

SEO is very important for people with great website so that they can actually be seen in search engines. When someone searches for something related to your business, you want your company website to show up instead of your competitor’s site. SEO is composed of two things: on-page and off-page. In order to be successfully SEO optimized, you need both to be done well. SEO can be a very detailed and challenging process, it may be best if you hire a professional. Fortunately, there are many companies you can hire to handle your SEO campaigns.


4. Email Marketing To Build List

Email marketing is all about promoting your business straight into the inbox of the end consumers themselves. More and more people are making email accounts to remain connected with the Internet and subscribing to websites that are related to their interests. The hardest part of email marketing is not sending out the emails, but it is collecting the email addresses of the prospects. This can be done through various opt-in forms on your website or registering in person and other advanced strategies such as a/b testing. You just need to be a little creative.

5. Blogging To Get More Exposure

Blogging can often be the main source of traffic for many websites. It’s a great casual way to get your message out to your audience. You can write the posts yourself or even hire a freelancer to do it for you. The key to this is just to be consistent, expressive and interactive. You need to be regular with the blog as people will subscribe, but they want to see regular content to actually stick around your blog. The more you create your online presence, the more you get attention from the audience.

These are my personal top 5 favorite inexpensive ways to get customers online. The internet has grown into a vast and large marketplace. There are plenty of people looking exactly what you are offering, you just need to have your business in front of them. Just as there are people waiting to be sold, there are other companies like yours waiting to sell. In order to stay ahead of the curve, you need to use these strategies to make the best out of your business online.

What's Your Verdict?

Which of the option would you focus on most for promoting your business online?

See results


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)