ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

5 Facebook Marketing Mistakes that Drive Away Fans

Updated on October 9, 2013

Creating a Facebook page for your business is a great way to build your online presence and engage fans. In fact, research shows that smartphone users check their Facebook page 14 times a day. Clearly having a Facebook page is an important way for you to reach customers.

But you can shoot yourself in the foot if you just go bumbling around posting all willy nilly. Regular marketing rules just don't apply on Facebook. Take the time to get to know the product so you can use it effectively. Here are several ways to avoid alienating your fans and get the most out of Facebook marketing.

Still Cool
Still Cool

Being TOO Professional

Sounds strange, right? Who knew being too professional was a bad thing. Remember social media sites are first and foremost SOCIAL! Facebook is a casual atmosphere. Post cartoons, post funny videos, what ever works for your brand. Just don't let your page read like a bad infomercial.


Being Overly Promotional

People don't visit Facebook to be bombarded with ads. They come to chat with their friends, get their news, and look at pictures of funny cats. If every thing you post is about selling, you're doing it wrong. Once again - social media should be SOCIAL. Shoot for "loosely related posts". What does that mean?

Loosely related posts are images and videos that are somewhat related to your business that you think your fans would enjoy.

For example, a Facebook page for a gym might post tips for getting the perfect bikini body at the beginning of summer or healthy versions of comfort foods around the holidays.

The point is don't make every post about your business. The goal of your Facebook page is to build a community so that when you mention "Hey, we're having a sale" or "Hey we got this new product in!" your fans will actually listen.

Don't be that guy
Don't be that guy

Posting Too Often

The number of times you should post really depends upon your business. I suggest you start posting 2 to 3 times a week and build up from there if you are getting a good response from your fans. Posting more than once a day is generally a bad idea, but (again) it really varies from business to business. The best rule of thumb is to avoid posting more than once in a three hour period.

Why? Its annoying. Facebook users want to see what everyone is doing, and when you post multiple times it fills their news feed. It is also a quick way to get blocked from news feeds.

A Few Basic Tips

  • Unless you are selling to twelve year old girls, drop the " LIke OMG cAn YOu BELieve THis!!!!!!!!!!!!! <3 <3 YOLO" I will come through this computer screen and cut you. Seriously.
  • ALL CAPS IS ANNOYING. You're yelling. Stop.
  • Post photos that fit on Facebook. Anything smaller than 403 x 403 may get distorted.
  • Don't "Like" your own posts. We know you like it - you posted it!
  • Act like an adult. If you post something that offends people or is plain wrong, make sure you own it.

One of the best examples of an engaging facebook pages is George Takei. He really does a fantastic job of posting funny updates and owning his mistakes.

Posting Content No One Cares About

The truth is, people only care about what you can do for them. What value do you add to their lives (or Facebook feed). Keep in mind that what you find interesting and what your fans find interesting may be very different. Don't treat your business Facebook like it's your personal page - think about your market and what they would find interesting.

Posting Like a Twelve Year Old Girl

While you don't want to be too professional, you also don't want to come across like an idiot. Tailor your online voice to your business. And remember, spell check is your friend.



Comments

    0 of 8192 characters used
    Post Comment

    No comments yet.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)