ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

5 Key points to ensure success in marketing

Updated on January 23, 2014

Failure means loss of time, money, and resources that could be used much more optimal if no misses. However, when we talk about marketing failure sometimes means learning unless it is a catastrophic failure that occurs in the style of "persistently going with head into the wall."

I do not want to get into specifics about the necessity of marketing, marketing processes, the manner of using marketing ... But will write and speak on the podcast "entrepreneurial way."

Here I want to open some specific topics in the form of key things to know and to constantly have in mind as an entrepreneur in the following situations:

  • When you design and build the marketing process of your business.
  • When you implement marketing activities in your business.
  • When working on improving the marketing process in your business.

So which are these 5 key things?

You cannot know with 100% certainty what works and what does not.

True. Therefore, I find that the best books and marketing courses cannot provide 100% success. You never know what will succeed and what will fail. If it is a product, you do not know with certainty that it is right. If it comes to advertising or other marketing tactics, you do not know that gives results, which does not. ...

Therefore, in large part, marketing is testing and adjusting, and testing repeatedly ... Just adjustments requires constant iteration...


Your marketing activities must have a purpose - to sell

We can invent hundreds of goals when it comes to marketing, but one is truest and most realistic, and it is to sell. Why would deal with marketing your business through it if you fail to increase sales. Thus, marketing objectives will be operational objectives of your business.

Marketing is an endless process

Although the word campaign is used in marketing, marketing process is campaigning process. Marketing is a continuous process and with endless myriad of child process in it. So completing a cycle in process means starting a new cycle. Completion of a sub-process cycle means starting a new sub-process cycle.

Which is you preferred Marketing Strategy?

See results

Marketing processes must not allow strong binding to one thing

Often I see how many entrepreneurs are tied to one thing. However, marketing process requires a completely different approach. It does not allow tethering for a title or a promotional ad text, but requires testing in some cases dozens of articles, dozens of titles...


Marketing means education and explanation what the potential buyer should do eventually

First, education and then a strong call to action. You are not an educational center, but business using marketing for the specific purpose. Second, the call for action without providing a solid explanation of your offer is hard to realize. However, a good combination of the two is something that will light the way to success.

Always keep in mind these five key things because it will help in the radically changing the current way of using marketing in your business.


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)