5 Reasons Why Employers Lose Their Freelance Writers
Let's face it. We've all seen our share of good content writers, and those we don't click with (let's not be judge-y). And we all know it isn't easy to find a freelance writer who just 'gets it'. Being a freelancer for over 3 years, I've had my share of experiences with clients, some of which have led to long-term collaborations and some to 48-hour notices.
Nine out of ten times, miscommunication is the reason it doesn't work out between a writer and client. In fact, here's 5 top reasons why employers tend to lose good freelance writers. If you want to know how to retain your freelancers, then this article can help there too!
"Write me a blog post", said nobody ever. This is one of the 'miscommunication's I was talking about. Just handing out a topic isn't enough for a writer. At least new writers. Those with some experience can, maybe, interpret some of what the client wants. Information like the word count, tone, keywords, type of content, everything matters. This also saves rework time and a lot of frustration.
Clients who are available to answer their writers' queries and communicate with them regularly fare better in terms of freelance writer retention. If a writer has to constantly pester a client because the latter is never available for a talk, how will they feel like sticking around? Plus, think about all that wasted time.
Expecting a 24 hour turnover for a 500 word blog post is reasonable, if the writer is proficient with the topic. Even otherwise, one day would be okay enough for a blog post like this. However, asking for a blog post and a newsletter and a landing page and a press release, and also expecting it to be proofed and edited in a day - no can do. Setting reasonable deadlines gives a writer the chance to do his/her best work. Asking for anything less needs a magic wand.
Inconsideration of the Writer's Time
I have also given a lot of projects on an ASAP and Urgent basis. Heck, I've edited a 1500 word article and handed it over within 20 minutes of the call. But that doesn't mean I can do it every time. Taking up urgent projects is thrilling and fun, and some scope for extra income for every writer, but it doesn't mean they can do it all the time. Sometimes, clients miss the fact that the writer may be busy with something else, and practically force him/her to find a way to do that 'urgent' work. Too many times and your writer will quit, trust me.
Paying Too Less/Too Late
This is an issue with freelance job portals and websites; the pay is sometimes downright abysmal. Which is why most writers make personal contacts and market themselves to land good clients. Good clients also include those who pay on time and pay well. By well, I don't mean exorbitant. It should match the standard industry rates though, and that's just for the beginners. Expecting an excellent quality article for a horrendous rate is unfair, and most times, impossible. I once encountered a person who wanted a published writer to create 1000 word articles, with keywords and research, for less than $5! I mean, come on...
A word of the wise to the clients out there - be good to your writers and they will stick with you for all your content needs. And they'll do it well. A 'content' writer makes a good content writer (get it? content? never mind...).