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5 Tips for a More Effective Mobile Marketing

Updated on October 22, 2015

Unless you’ve been living in a cave for the past couple of years, you know that when it comes to doing business, mobile is the way to go. All the facts and figures show that more and more people are using their smartphones, whether they're on the go or in a big decision-making moment. That being said, mobile devices are powerful tools for promoting business (and awesomeness), and there's plenty of ways to do it.

Did you know that according to a recent study, 58% of smartphone users just couldn’t go for more than an hour without checking their phones? Even 75% of Americans bring their digital devices to the bathroom just to make sure they are always connected. And did you know that more than half of these smartphone users are between the ages 18 to 34? Now that’s a very tempting target market.

So if you’re still not getting your fair share of the mobile marketing pie, then this is the time that you should make your first move. Read the rest of this article to discover some really helpful tips for you to do effective mobile marketing.

1. Create an app that people will actually use.

Think of a mobile application that people will consider really useful. So useful and practical that they would open it up almost every single day. For example, if you own a restaurant or you’re in the food business, you can offer an app filled with recipes. You can even go more targeted with it. Why not a list of recipes that are perfect for people with diabetes? The more niche you can go, the more you are closer to your preferred audience.

Of course you don’t have to create your own app especially if you’re not knowledgeable about it. What you can do is you hire a company that specializes in developing mobile applications in the platform of your own choosing. Which is usually either iOS or Android.

2. Always think of speed.

People nowadays have very short attention span, particularly those who are always online. That is why you should make sure that your mobile app loads fast, it responds quickly to the user’s inputs, and doesn’t lag anytime while being in use. The key here is to efficiently plan the content of your app and throw away any unnecessary pages or components that would otherwise slow it down.

3. Make use of localized marketing.

Smartphones and other mobile devices are equipped with GPS so it is easy for your app to find out where the user is located and then customize the content accordingly. This is also very helpful if you want to serve location-sensitive advertisements or if you want to tie up with other retailers or businesses within the area.

4. Find ways to re-engage your users.

As mentioned previously, people are easily distracted or bored so it is imperative that you find ways to keep them on using your application. There are many ways to do it. One is to make social sharing very easy. People love to share with their friends what they’re doing so if they are enjoying the use of your app, make it a snap for them to share it through Facebook, Twitter, or any of the other major social media networks. Another is by using analytics. Another is by offering mobile-specific rewards like special offers or discounts. This will surely keep them excited about using your mobile app.

5. Always simplify.

Never let your users get frustrated whenever they are using your mobile app. Always do a test with your app’s interface to make sure it is intuitive, it responds quickly, and people can easily get to the content that they want. This is important because keep in mind that most smartphone users are always on the go so if they can use it with just their thumb, then that would be the best.

Get started with your mobile marketing.

No one can deny how much the mobile landscape has transformed the way we work, play, and live. Consumer behaviour has, of course, dramatically changed, too—so much so, that it would be a total waste of opportunity for entrepreneurs to not adapt and do it quickly. So, what are you still doing reading this? Back to the drawing board, you go!

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