ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

5 quick and easy ways to write great copy that sells

Updated on March 27, 2013

1. Skip the boring, polite stuff

My husband is a professor who teaches college students how to write, but he is basically instructing them on how to get good grades. Thank goodness, writing ad copy is not at all the same, and it’s much different than writing for a newspaper or trying to impress your grandmother with polite phrases.

The kind of thing my hubby’s students write is just the thing that a professor will love – but it won’t do much for sales.

Boring copy happens when you can hardly bear to read more than a couple sentence. Try it on yourself.

Open a file of something you’ve written to sell somebody on something and see how you feel about it.

If it doesn’t inspire you to take the next step and buy, then rewrite the thing and make it better.

2. Be interesting

Once upon a time, I wrote for a large governmental organization, and we had to use a lot of passive construction – which is dead boring.

I’d have to delete anything that would seem too interesting because people wanted to read between the lines to see what the organization was doing.

I could suck all the interesting bits out and just keep to stodgy announcements. That’s what they wanted – but it didn’t sell anything. Advice: When you’re reading an announcement by a big organization, look for what’s NOT said.

3. Convince yourself

Imagine that you’re 17 again. You took out your father’s car along with some of your friends, and racing up a hill, flying over bumps and dips.

Suddenly, you’ve taken on more than you should have, and the car goes flying across the road and skids into a old Buick driven by someone who looks like your grandmother.

Let’s say the cops show up and you convince them that it was the grandma who caused the accident. If you can really get into it, you’ll produce emotion and tears, and your cohorts will support you with convincing nods. If you can really put your heart into it, you’ll start believing it yourself – that it was grandma’s fault for busting up the car.

Now that’s sales.

4. Keep it short

I don’t know anyone what wants to read your version of War And Peace.

Save your words and just make your point because you don’t want to abuse other people’s time.

In the news business, keeping things short was a necessity. It costs too much to rattle on and on. We didn’t write anything more than 600 words – we talked in column inches – because it took up too much real estate in the newspaper.

Once in a while you can veer from this, but if in doubt, simpler and shorter is better.

5. Say it like you’re talking

Do you express yourself in perfect grammar and pronunciation? Probably not.

Tossing around $5 words? Stop it. I’ve been accused of this and I always have to hold back. So should you.

After all, you’re a human being, and conversing with your audience is okay. You might even want to record your pitch and transcribe it to get the feel of how to write.

It’s okay to include your personality – or voice – with your writing, because people can get to know you better that way. The more they know you, the more you can sell with your ad copy.


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)