ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

5 Simple Measures To Convert Your Readers Into Customers

Updated on March 7, 2016

Writing is what couldn’t have been said otherwise- a concerned effort that often propels your readers to take action rather than being just another piece of information. Thus, in a parallel universe, an article or a blog should be able to serve the purpose it had initially been written with; coercing your readers to sign up for the newsletters, procuring your product or service over the internet or download the ‘quality guide.’ However, your readers only tend to convert into potential customers the moment you pep up your writing game. A veteran creative writing agency would precisely know how to induce your proceedings through online content; thereby allowing you to concentrate on your core business. Listed below are five simple yet great measures to provide your line of work with the leverage it always needed.

1) To tell the tale: Narrating a compelling story is the prerequisite of every business. No one really cares about how much you are minting every quarter or the number of projects you’ve undertaken. All you need is great content that could segued into a story. Since the art of story-telling has been a part of everything we’ve been doing since aeons, an avid reader is more than willing to know what follows next. However, amidst all this, if you can still make your point and convince your reader to buy your service, it’s a job well-done.

2) Follow the thumb rule - Create an enticing headline: More often than not, the headline of your blog determines the fate of the entire content piece. It’s only if the heading of your content is enticing that your reader will be willing to make the effort of going through it. On the flipside, this could also affect the revenue of your business. Least to say, the credibility of your article is reliant on how you begin.

3) Give your readers a reason to come back: It’s only when your give your reader a robust reason to come back to your website, will they be inclined to do the same. In other words, this could be done via continuing an unfinished story, paving way for offers and discounts on your products and services or provide information that turns out to be really fruitful. In order to implement the same, you could avail the services of a digital media marketing agency that has been able to carve out a niche for itself in this domain.

4) Understanding the psyche of your customers: It’s only when you fathom the reason behind what, why and how people buy over the internet will you be able to cater to their needs through your content. According to sources, the efficacy of an advert skyrockets by almost 75% when the value of your content, product or service meets the needs of your client rather than all of them being nothing but orthodox elements lending zilch value to your online business.

5) Creating a balance between quality content and marketing: Is your sole aim to sell your product or service of the organisation through online content? May be yes or no. However, in a bid to do so, several business houses end up hard-selling which is completely against the ethics of any business. The prerogative of every online content piece should be to create the value of trust within your customer. It’s only when your reader reposes faith in your business proceedings will he/she be willing to go beyond just reading and browsing. Inversely, there are readers who visit websites just to attain fulfilment via reading. Remember, every individual is important to your online business. Thus, it is mandatory to create a tonality that plies both the aspects of your online business, namely marketing and generating quality content.

Thus, in a nutshell, a great content piece should be able to deliver the goods for every potential customer encapsulating vectors such as entertainment, information and of course selling the concerned organisations’ products and services through established trust. The crux of the matter being that a crisp content piece is the answer to all the queries that an online reader has up his/her sleeve. In addition, since the internet is flooded with content, it has become mandatory to produce content that is value-driven and notches above its competitors. An award winning agency should be able to do enough justice to all the aforementioned variables; thereby allowing your business to attain all that it’s destined to.


Submit a Comment

No comments yet.


This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

Show Details
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)