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5 Tips for Marketing Your Business on LinkedIn

Updated on March 14, 2013

You might think of LinkedIn as a way to connect with other professionals but it can also be a great way to promote your business. The key is to go about the right way. As with all social media platforms, you will reap the biggest benefits if you spend time and effort on engaging with the community rather than just using it as a means of promoting yourself. Here are five tips for using LinkedIn to market your business.

1. Set Up a Company Page

This is definitely one of your best options for promoting on LinkedIn and it's your chance to really sell your services. You can flag up your expertise and experience here and give a detailed overview of what you do. Don't forget about optimizing both your company page and your personal profile so that prospective customers and clients can find you if they search for these keywords. There is great potential for getting traffic to a LinkedIn page or profile so it makes sense to spend some time on this.

2. Get Involved in Groups

Join groups that are relevant to your business and interact with other users. Every time that you get involved in a discussion, you're getting your business out there. Be careful not to come across as too overly promotional though. As with social media in general, you'll get more out of it if you treat it as a two-way street. Put the emphasis on providing value to other members of the group. Take the time to engage in discussions or start your own if you don't have anything meaningful to contribute to existing discussions.

3. Answer Questions

Take advantage of LinkedIn's Answers area and use it as a way to demonstrate your expertise. Looking for questions that fall within your area(s) of expertise and answering them can help to position you as an expert in this area. If your answers are good enough, you can be featured on the Answers home page as an expert in this area. Focus on offering valuable advice and help through your responses so that you can build trust within the community. Avoid obvious promotion of your business unless you're confident that linking to your website (or similar) will add real value to your answer.

4. Ask for Recommendations

Do you have customer testimonials on your business website? Do the same on LinkedIn to add credibility to your profile. If you have done work for LinkedIn connections in the past, ask them to endorse you via a recommendation to demonstrate your value for future clients.

5. Don’t Neglect Your Professional Headline

Many people add their official job title to their professional headline but you can go a lot further than this. Use this area of your profile to provide a brief description of the value that you bring to your clients. This flags up the results that clients can expect if they choose to work with you before they even click on your profile.

As a business marketing tool, LinkedIn is often overlooked in favor of other social media platforms. However, it can work well if you are prepared to put in some time and effort to promote yourself in the right way.

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