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6 Basic Article Marketing Tips

Updated on December 10, 2009

Marketing your business by way of writing articles can be one of the most efficient ways for anyone who is seeking to develop an online business, or help advertise for someone else’s. Though a seemingly easy concept, article marketing may be a tricky enterprise for beginners in the field. So in case you’ve been considering getting started, here are some essential article marketing tips for you.

Information on a Need-to-Know Basis

The most critical thing to remember about article marketing is that information is literally the key. Your intended audience does not need to know anything more than the information that is absolutely central to the subject or object being advertised. You must assume that either your audience does not have a great amount of patience to read a novel-length commercial, or that whomever is reading your article knows nothing at all about your subject. In either case, it is necessary to use a descriptive tone above all else—although depending on the subject, it may sometimes be useful to add a tinge of persuasive suggestion.

Brevity is Best

Regardless of how great a writer you may be, the simpler you put it, the better. You must operate on the premise that your audience will get impatient if you make them revel over your mastery of language. You must also assume that they want to understand your subject in the shortest possible time. This is a great way to approach article marketing, as for all intents and purposes, what you are writing is indeed an advertisement for something.

Take Them to the Source

One of the great things about the internet is its interconnectedness. So, as long as you are going to do your research, it can prove to be extremely convenient for your audience if you provide them with web addresses and links that relate directly to your subject. This will also help further to establish the credibility of your site.

Research So They Won’t Have to Re-Search

In school, one of the first things they teach when writing a paper is to do research. This seems obvious enough but there is a remarkable amount of material on the internet that is either under-researched or has not been researched at all. Making the effort to familiarize yourself with the subject matter is not only logical but it will display a certain level of reliability and professionalism that your audience will notice and appreciate and which will keep them coming back to your site for more.

Be Original

The same principle that guides publishing admissions offices applies to article marketing: originality counts. Think about it. There exists an overabundance of material on just about any subject you can imagine. Originality counts not just because it helps an article to stand out but it leaves a human touch on the information provided. If an audience can relate to what is being written they are more likely to return to that source.

You Read It Here, First

Ironically, proofreading is an often over-looked step in article writing. Not proofreading your work is one of the best ways to undermine your credibility as a writer and that of the site wherein the article would appear. It helps tremendously to look over your work a few times after you’ve finished writing. It also helps to have a friend or a colleague read over it a few times as well. One of the truest axioms states that everybody is a critic. It is amazingly easy to misspell a common word, forget a punctuation mark or confuse any number of grammatical rules. It is however, considerably easier for one who may be reading an article with such errors to become skeptical of its origins and its author, flip the browser to another site and read another, better written article on the same subject.

In summary, when writing and publishing free articles, some indispensable article marketing tips include keeping the article informative, keeping it concise, researching the information thoroughly, providing sources and documentation, proofreading your work and bolstering your information with an original point of view in order to keep it fresh. Following these steps will help to ensure that you provide your audience with dependable, quality work.


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    • profile image

      rvantong 7 years ago from Holland

      Great advice. I have to admit I never really proofread :o

      I better start doing that now!

    • ChloeAliceWilson profile image

      ChloeAliceWilson 7 years ago from Spain

      Thanks Mark!

    • Mark Jenner profile image

      Mark Jenner 7 years ago

      You are absolutely right! Never write an article in a hurry - take time to proof read. Great post.