6 Basic Tips to Optimize Your Website to Get More Visitors
Since the advent of the Internet, more and more people are turning to the web to find information. This is resulting in more new websites are being created every day.
If you are a business owner, you must have a website for your product niche. Increase traffic to your website is a way to increase the number of people who may be interested in what your business offers. Search engine optimization can be a winning ticket for your business development.
Website optimization is a way to format your website in such a way so that search engine can easily grab your website content and recognize the context of your contents.
Search Engine Optimization has two parts
Page optimization: In this case you optimize your page so that it corresponds with the specified words or phrases. To be sure, that your website is found during the search, you need to make sure that your websites contain phrases or keywords what people are looking for.
To pass the first stage of search engine optimization, you need to make sure that keyword density is at the required level. If your content does not have desired phrase or the keyword density is low or high, it means you did not pass the first stage of optimization.
Link building: The second step is to optimize the navigation to the page. You need to make sure you are consistent throughout the website when you are sending the buy to the page. Make sure programing page should say something like " click here to see more programming tutorials".
Usually you do this with the so-called "anchor links". It is generally blue colored text, activated by a mouse click. Once again, you have to make sure your website meets the necessary requirements.
Here are some basic tips to optimize your page for search engine.
Spend some time to choose correct name
One of the most important factors in determining your site's ranking in search engine is keywords in the title of the page. You have to come up with a unique, yet simple to understand the title. It should reflect what the user is looking for by clicking on your link. This applies not only to your home page, but also to other pages of your website. Change the page title so that it contains some of the keywords of the site. The more often there are keywords in the content of the site, the more chances that your page will rank well for those keywords.
Create sitemap in HTML of XML
The sitemap is generally created specifically for search engines. A Sitemap is created to dump all website links in one place so that search engines can easily crawl pages. HTML sitemap is helpful in improving the site navigation.
Make sure you use Search Engine friendly technology
Sometimes the technology used in creating a website disturb the search process. Common Gateway Interface (CGI), frames, image maps, and dynamically generated pages are sometimes using such technologies that may not be recognized by the search engine. If the search engine does not recognize the site, then your page is not recommended by search engine.
Make sure you select NOFRAMES
Although many browsers support frames because of its simplicity, it is recommended to make a simplified version of your page. If your page uses frames make sure you select NOFRAME section on the page. This does not affect the appearance of the page but it makes it easy for SERP to easily crawl your page contents. NOFRAME was created for compatibility with browsers that do not support FRAME and FRAMESET tags.
Check your webpage for HTML errors
HTML errors on the page not only prevent search engines sometimes but may also complicate the process of discovering your page. There are many tools available to validate the web page for HTML errors. Make sure you ran the validator (validator.w3.org/) before you deploy your page on production server.