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6 Different Techniques Coaches Use to Succeed

Updated on July 10, 2015

Different Techniques Coaches Use

There are many different techniques coaches use to create a successful coaching practice. You won't stay in business if you don't use some of these techniques to keep your practice vibrant and growing.

You Can't Coach if You Can't Stay in Business

Most coaches get into the profession because they want to help others. But, they can't help many people if they don't stay in business and make a profit. There are too many coaches in the world struggling to get clients and stay in business.

How do you avoid becoming one of those struggling coaches? Are there ways to ensure you have a successful coaching business? Are there different techniques coaches use to attract and retain clients?

6 Different Techniques Coaches Use to Succeed

Here are a few of the different techniques coaches are using to build their businesses and make a difference in the lives of their clients:

Have a vision for your practice. Who do you want to be as a coach? Who do you want to coach? Where do you want your coaching practice to be in 5 years, 10 years, or more? Having a vision for your practice is one of the most overlooked techniques to use for success.


Develop and prioritize marketing strategies for your business. Depending on your personality (natural-born salesperson, introvert, extrovert), you can prioritize the different types of marketing and promotional techniques that are best for your coaching practice. Some strategies include:

  • Social media marketing
  • Article writing
  • Directly contacting prospects
  • Networking
  • Public speaking
  • Creating products to sell
  • Giving seminars
  • Free coaching sessions – see the next section!

Free coaching sessions. Giving away your coaching is one of the most powerful tools you can use to attract clients and grow your business like crazy. Free coaching sessions introduces the power of your coaching ability to new clients. It's also a great way for new coaches to practice their coaching skills, or for experienced coaches to use newly learned coaching techniques and skills. This is one of the best of the different techniques coaches use, and it is overlooked by new coaches.

Pricing. Yes, pricing is a marketing strategy. It is one of many different techniques coaches use to attract clients and succeed in a competitive industry. I can’t tell you what to charge, but the key to making your pricing work is to do your homework. Find out what others in your niche, your geographical area, and with your experience are charging. Then you must decide whether to beat the others with a lower price – but, remember, cheaper isn’t always better. Potential clients place a value on you as a coach based partly on your price. You must find the correct balance between value and a perception of value.


Branding. You don’t have to brand yourself, but if you don’t, you’ll be missing out on a powerful marketing tool. Branding is all about how you will stand out from the other coaches, and how potential clients will remember who you are. Branding is how many potential clients will remember you.

The Number of Different Techniques is Only limited by Your Imagination

These are only a few of the different techniques coaches use to build a practice. There are many other ways to market, promote, and build your practice. Don’t limit yourself. Be creative, take a risk, and get your name out to potential clients. Some strategies will fail, but you may be surprised when other ones succeed.


Though coaching is a very competitive field, there is plenty of room for an innovative coach who understands that there are countless different techniques coaches use to build and maintain a successful coaching practice. Which ones will you use?


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