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6 Social Media Tips for Small Businesses in 2018

Updated on January 22, 2018

The world of social media is an ever-changing landscape. In order to keep up to date with all the changes, it’s important to understand the social trends. As a small business owner, making time for social media marketing may not be the top of your priorities. But the figures speak for themselves and if you don’t already have a social strategy in place, it’s time to face up to the facts.

By 2019, it is estimated that the world’s number of social media users will reach 2.77 billion, increasing from the current 2.46 billion (last recorded in 2017). So if you are a small business trying to increase your online presence, here are some tips to get you noticed.

1. Do Not Ignore Mobile

Mobile optimisation is something that has been talked about for many years, and with 80% of all social media usage now happening on mobile devices, it’s time to start tailoring your social communications for the mobile user. Ensuring that your website is mobile-ready is just as important if you want to maximise the customer’s experience with their chosen device. It could also be a good idea to tap into the mobile favourite social apps, such as Snapchat or Instagram.

2. Spend Money on Mobile Ads

Mobile advertising on platforms like Facebook can increase your chance of getting a sale through social media by 1.9 times. Average smartphone conversion rates are 64% higher than a desktop computer, so don’t be afraid to splurge a little in this area.

3. Try Live Streaming

With the huge popularity and success of Snapchat (an app for sharing ‘moments’ that are not permanent and auto-delete after a period of time), we’ve seen other social platforms follow suit. Facebook created live streaming and Instagram started allowing live videos to pop on people’s feeds. Live social media is believed to be the future of posting and this is a good time to embrace it.

4. Get Visual

Some recent stats shared on Hubspot give great insight into how to successfully engage with social media users. According to the data, visual content is over 40 x more likely to get shared on social websites. So instead of just providing a written update on a new product or service, share a relevant image that can capture people’s attentions.

5. Combine Social and PPC

A two pronged approach with social media and PPC marketing can help to improve your campaign. Not only do we mean embracing social media PPC as a new marketing channel in itself, but we’re also referring to cross-channel efforts to bring the two different techniques together. For instance, you can use PPC ads to direct people to your Facebook, Instagram or Twitter. This can be particularly beneficial for social competitions and giveaways, or just for raising awareness of your social media profiles.

6. Take Advantage of Scheduling Tools

Social media marketing tools are great for businesses that need to manage their time efficiently through scheduling. Not only can tools such as Hootsuite, TweetDeck and Sprout Social help you plan posts days or even months in advance, but they can provide useful analytics to assist with post improvement. See some of the best social media tools for 2018 to make sure you are on top of your social schedule this year!


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