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7 Marketing Ideas That Will Not Break Your Budget

Updated on March 31, 2015

If you’re a small business chances are you don’t have millions of dollars of marketing budget. But that’s all right. You have a small but laser-focused niche and that’s why you only need some smart ways to market your business. It’s a good thing there are so many things you can do to reach your target market.

Here are some cool marketing ideas you can try.

1. Be active on social media.

Chances are your customers are frequent users of Facebook, Twitter, Pinterest or any of the other popular social media sites. You should start an account on at least one of these sites and be very active on updating it. Try your best to engage your audience in the most positive way. You may also hold contests or give discounts through your account to entice people to visit your store or try your product.

2. Put up a business sign.

Shocking as it may sound, but I see a lot of stores that do not have clear business signs on the premises. They are missing the chance to get the attention of passersby who might be interested to try their business. For your own store, you can start by putting up some banners. There are many similar printed advertising options you can try for your business.

3. Send out a press release.

Press releases are free but they should be interesting and informative for newspaper or magazine editors to consider publishing them. If you are a good writer, you can write your own press release and hand it to a publication that you think your target customers frequently read.

4. Invite a blogger to try your product.

There are influential bloggers that would love to try your product or service and they will blog about it on their websites. Of course you should only do this if you are very confident that these bloggers will be satisfied with your product.

5. Sponsor a local event.

There may be an event like a marathon, concert or charity that you can sponsor. In return you will be allowed to put up a booth, an outdoor sign or even get mentioned because of your generosity. The key here is you should choose an event you think will be attended by your customers.

6. Be active in select organizations.

Sometimes there are groups or organizations whose members can be your prospective customers. For example, if your business is into decals or sticker printing then what you can do is join a car club and participate in their activities as actively as you can. You may also sponsor their meet ups. What you’re doing is you are showing them that there is a real person behind your business and that you are passionate about the things they also like.

7. Be a speaker.

If you are not afraid to speak in front of a crowd, then becoming a business speaker or a resource person is a great way to market your business. This is because you will be perceived as an expert in your industry and that your business is the go-to place should people need a product or service similar to the one you are offering.

Get started with your business marketing.

There are so many other things you can do to promote your business but the ones I’ve mentioned here should be good enough to get you started.


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